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Advisor(s)
Abstract(s)
O presente projeto incide na reformulação de uma revista literária para uma revista cultural. A perspetiva de abordagem consistiu em estudar, primeiramente, o setor cultural no seu sentido mais lato, procurando uma definição aproximada para a palavra “cultura”. Seguidamente, estudei jornalismo cultural, as suas tendências, práticas e dificuldades. Depois disso, estudei design editorial, disciplina que se revelou essencial para a elaboração deste projeto. Em quarto lugar, investiguei sobre o mercado dos jornais e revistas, procurando compreender as suas dificuldades. Estes quatro capítulos iniciais perfazem uma revisão literária e bibliográfica sobre o estado da arte. Depois disso e ainda durante a fase de pesquisa bibliográfica, comecei a definir teoricamente a revista Epígrafe, uma revista cultural para o século XXI. Defini-a em termos de conteúdos, grafismo e design e no modelo/plano de negócios a ser implementado. Por fim, elaborei a revista na prática. Sendo assim, o presente projeto compila revisão bibliográfica e trabalho de campo. Quanto a objetivos, são objetivos gerais definir o campo cultural, estudar o setor editorial e formular um modelo/plano de negócios para a revista e objetivos específicos a elaboração da revista. Quanto às conclusões, procuro compreender o processo da elaboração de uma revista cultural e a respetiva sustentabilidade a longo prazo.
The projets consists in the transition of a literary magazine to a cultural magazine. The approch consists in studying, mainly, the cultural sector in general terms, looking for a close definition of the word “culture”. Secondly, studying cultural journalism, its tendencies, practices and difficulties. After that, studying editorial design, essential in order to complete this project. In fourth place, investigating the market of newspapers and magazines, looking to comprehend its difficulties. This four chapters are a bibliographic revision about the state of art. After that and during the research phase, I start to define, in theory, the magazine Epígrafe, a cultural magazine for the 21 century. It was defined in terms of content, graphic identity e design and its business plan. In the end, I made the magazine. The present project compiles bibliographic revision and field work. As to goals, the main goals are defining the cultural field, study the editorial sector and formulate a business plan for the magazine and the specific goals are the make of the magazine. As to conclusions, I am looking to understand the process of making a cultural magazine and its long term sustainability.
The projets consists in the transition of a literary magazine to a cultural magazine. The approch consists in studying, mainly, the cultural sector in general terms, looking for a close definition of the word “culture”. Secondly, studying cultural journalism, its tendencies, practices and difficulties. After that, studying editorial design, essential in order to complete this project. In fourth place, investigating the market of newspapers and magazines, looking to comprehend its difficulties. This four chapters are a bibliographic revision about the state of art. After that and during the research phase, I start to define, in theory, the magazine Epígrafe, a cultural magazine for the 21 century. It was defined in terms of content, graphic identity e design and its business plan. In the end, I made the magazine. The present project compiles bibliographic revision and field work. As to goals, the main goals are defining the cultural field, study the editorial sector and formulate a business plan for the magazine and the specific goals are the make of the magazine. As to conclusions, I am looking to understand the process of making a cultural magazine and its long term sustainability.
Description
Keywords
Design editorial Revista cultural Modelo de negócio Editorial design Cultural magazine Business plan