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Abstract(s)
À medida que a Internet continua a redefinir os princípios tradicionais de como fazer negócios, eliminando ineficiências de transações, reduzindo custos e reduzindo as barreiras de entrada, cada vez mais empresas sentem a necessidade de emergir no comércio online, que veio revolucionar a forma de transação de bens e serviços, impulsionando a venda e compra dos mesmos, em qualquer hora e em qualquer lugar. Esta nova tendência adota o uso das tecnologias de informação e comunicação como forma de automatizar processos tanto para clientes – business-to-consumer (B2C), como para empresas – business-to-business (B2B), acrescentando assim valor e competitividade às organizações.
Este estudo tem como foco principal as relações entre empresas, que são sobretudo caracterizadas por parcerias e alianças estratégicas, a identificação e a escolha do parceiro certo, bem como os atributos principais para se angariar e manter uma relação de parceria com o devido sucesso.
Através da revisão da literatura identificam-se alguns conceitos e fatores preponderantes capazes de influenciar o sucesso e eficácia de uma parceria estratégica. Foi aplicada a metodologia de estudo de caso relativamente à organização Fonte Online.
Verificaram-se então as vantagens e desvantagens que a abordagem de gestão de negócio relacional podem trazer. Os resultados indicam que este tipo de relações, uma vez feitas de forma eficaz e estratégica pode de facto criar valor e consequentemente, gerar uma grande vantagem competitiva.
As the Internet continues to redefine the traditional principles of how to do business, eliminating inefficiencies in transactions, reducing costs and reducing entry barriers, more and more enterprises feel the need to emerge in online commerce that has revolutionized the way of transaction of goods and services, promoting the sale and purchase thereof, at any time and in any place. This new trend is based on the use of information and communication technologies as a way to automate processes for both customers – business-to-consumers (B2C) and companies – business-to-business (B2B), thus adding value and competitiveness to organizations. This study focuses mainly on relationships between companies, which are characterized by strategic partnerships and alliances, the identification and choice of the right partner, as well as the main attributes to obtain and maintain a partnership relationship with due success. Through the literature review, we identify some concepts and preponderant factors capable of influencing the success and effectiveness of a strategic partnership. The methodology of case study was applied to the organization Fonte Online. It was verified the advantages and disadvantages that the relational business management approach can bring. The results indicate that this kind of relations, once done in an effective and strategic way, can in fact create value and, consequently, generate a great competitive advantage.
As the Internet continues to redefine the traditional principles of how to do business, eliminating inefficiencies in transactions, reducing costs and reducing entry barriers, more and more enterprises feel the need to emerge in online commerce that has revolutionized the way of transaction of goods and services, promoting the sale and purchase thereof, at any time and in any place. This new trend is based on the use of information and communication technologies as a way to automate processes for both customers – business-to-consumers (B2C) and companies – business-to-business (B2B), thus adding value and competitiveness to organizations. This study focuses mainly on relationships between companies, which are characterized by strategic partnerships and alliances, the identification and choice of the right partner, as well as the main attributes to obtain and maintain a partnership relationship with due success. Through the literature review, we identify some concepts and preponderant factors capable of influencing the success and effectiveness of a strategic partnership. The methodology of case study was applied to the organization Fonte Online. It was verified the advantages and disadvantages that the relational business management approach can bring. The results indicate that this kind of relations, once done in an effective and strategic way, can in fact create value and, consequently, generate a great competitive advantage.
Description
Keywords
Parcerias estratégicas B2B B2C e-Commerce Marketplace Mercadão