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Abstract(s)
No âmbito da conclusão do Mestrado em Gestão das Indústrias Criativas na Universidade Católica do Porto, foi realizado um estágio curricular na Garra Publicidade, S.A. Este relatório constitui um relato exaustivo e reflexivo da experiência durante esse período. Ao longo deste tempo, surgiu a oportunidade de investigar o fascinante domínio das indústrias criativas e a sua aplicação útil na indústria da publicidade. O presente relatório marca o fim de um ciclo, mas também o início de um processo contínuo de desenvolvimento profissional nas indústrias criativas. Espera-se que este documento seja um recurso útil para a Garra Publicidade, S.A., bem como para a comunidade académica, oferecendo importantes perspetivas e pontos de vista sobre a função crucial das indústrias criativas na sociedade contemporânea.
As part of completing a Master's degree in Creative Industries Management at the Catholic University of Porto, a curricular internship was carried out at Garra Publicidade, S.A. This report is an exhaustive and reflective account of the experience during this period. During this time, the opportunity arose to investigate the fascinating field of creative industries and its useful application in the advertising industry. This report marks the end of a cycle, but also the beginning of an ongoing process of professional development in the creative industries. It is hoped that this document will be a useful resource for Garra Publicidade, S.A., as well as for the academic community, offering important insights and viewpoints on the crucial role of the creative industries in contemporary society.
As part of completing a Master's degree in Creative Industries Management at the Catholic University of Porto, a curricular internship was carried out at Garra Publicidade, S.A. This report is an exhaustive and reflective account of the experience during this period. During this time, the opportunity arose to investigate the fascinating field of creative industries and its useful application in the advertising industry. This report marks the end of a cycle, but also the beginning of an ongoing process of professional development in the creative industries. It is hoped that this document will be a useful resource for Garra Publicidade, S.A., as well as for the academic community, offering important insights and viewpoints on the crucial role of the creative industries in contemporary society.
Description
Keywords
Publicidade Agência de comunicação Proposta de valor Adverstising Communication agency Value proposition