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Abstract(s)
O podcast, termo cunhado em 2004, é um formato cada vez mais popular, cuja principal característica se prende com a acessibilidade no tempo e no espaço. Demarca se precisamente pelo seu uso flexível, pelo facto de estar disponível quando for mais conveniente para o ouvinte. Tradicionalmente discriminadas no acesso aos media, as mulheres também se confrontaram com falta de oportunidades nesse novo meio de comunicação. No entanto, têm vindo a conquistar um espaço e notoriedade cada vez mais importantes, abordando uma diversidade de conteúdos. A presente dissertação investiga o eventual impacto dos podcasts femininos junto do público português. Através de uma metodologia mista, procedemos à análise de conteúdo dos 25 podcasts femininos portugueses mais populares no Spotify, elaboramos um questionário online que obteve 1 255 respostas e entrevistamos duas podcasters nacionais. Os resultados desta investigação ilustram uma certa preferência de podcasts femininos por parte das mulheres. Descobrimos ainda alguns desalinhamentos entre a oferta e a procura, como é o caso da presença nas redes sociais ou as categorias favoritas. O nosso estudo exploratório procura assim contribuir para uma melhor compreensão desse formato em Portugal, dos conteúdos abordados e das especificidades femininas, mas também do respetivo consumo, sugerindo caminhos para o seu futuro desenvolvimento.
The podcast, a term coined in 2004, is an increasingly popular format, primarily characterized by its accessibility across time and place. Its flexibility allows listeners to engage with content whenever it suits them best. Traditionally marginalized in media access, women have also faced limited opportunities in this new communication medium. However, they have begun to carve out a notable presence, addressing a wide range of topics. This dissertation explores the potential impact of womenled podcasts on the Portuguese audience. Using a mixedmethods approach, we conducted a content analysis of the 25 most popular womenhosted podcasts on Spotify in Portugal, created an online survey with 1,255 responses, and interviewed two prominent Portuguese podcasters. The findings reveal a significant preference for womenled podcasts among female listeners, as well as some mismatches between supply and demand, such as social media presence and preferred categories. This exploratory study aims to contribute to a deeper understanding of this format in Portugal, the themes discussed, and the specifics of women’s engagement, as well as consumption habits, while suggesting pathways for its future growth.
The podcast, a term coined in 2004, is an increasingly popular format, primarily characterized by its accessibility across time and place. Its flexibility allows listeners to engage with content whenever it suits them best. Traditionally marginalized in media access, women have also faced limited opportunities in this new communication medium. However, they have begun to carve out a notable presence, addressing a wide range of topics. This dissertation explores the potential impact of womenled podcasts on the Portuguese audience. Using a mixedmethods approach, we conducted a content analysis of the 25 most popular womenhosted podcasts on Spotify in Portugal, created an online survey with 1,255 responses, and interviewed two prominent Portuguese podcasters. The findings reveal a significant preference for womenled podcasts among female listeners, as well as some mismatches between supply and demand, such as social media presence and preferred categories. This exploratory study aims to contribute to a deeper understanding of this format in Portugal, the themes discussed, and the specifics of women’s engagement, as well as consumption habits, while suggesting pathways for its future growth.
Description
Keywords
Podcast Mulheres Ouvintes Portugal Spotify Women Listeners