Publicação
Functional or Meaningless?: A Debate on the use of Acronyms in Brand Names and Designs
| dc.contributor.author | Machado, J. C. | |
| dc.contributor.author | Pitsaki, Irini | |
| dc.date.accessioned | 2016-12-20T18:06:27Z | |
| dc.date.available | 2016-12-20T18:06:27Z | |
| dc.date.issued | 2015 | |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | MACHADO, J.C.; PITSAKI, Irini - Functional or Meaningless?: A Debate on the use of Acronyms in Brand Names and Designs. In 10th Global Brand Conference,Turku, Finland, 27-29 April, 2015. – In Book of Abstracts from the 10th Global Brand Conference of Brand. Identity and Corporate Reputation SIG. Finland: Academy of Marketing, 2015. p. 164-169 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.14/21112 | |
| dc.language.iso | eng | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | pt_PT |
| dc.title | Functional or Meaningless?: A Debate on the use of Acronyms in Brand Names and Designs | pt_PT |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | conferenceObject | pt_PT |
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