CPBS - Documentos de Conferências / Conference Objects
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- Causas dos grandes incêndios florestais em mação: uma abordagem exploratóriaPublication . Ferreira, Artur Gonçalves; Silva, Pedro Gabriel; Sottomayor, Miguel Jorge de M. Lançós de
- Omnichannel approach: a utopia for companies?Publication . Hajdas, Monika; Radomska, Joanna; Silva, Susana
- Contributions towards the adoption of circular economy in the hospitality industry: consumer awareness and preferencesPublication . Bica, Joana; Julião, Jorge; Gaspar, Marcelo
- Review and improvements on OECD better life indexPublication . Koronakos, Gregory; Smirlis, Yiannis; Sotiros, Dimitris; Despotis, Dimitris K.The Organization for Economic Cooperation and Development (OECD) has developed the Better Life Index (BLI) as part of the OECD Better Life initiative to facilitate the better understanding of what drives well-being of people and guide the policy-making. The BLI is a three-level hierarchical composite indicator which covers several socio-economic aspects. In this paper, we depart from the traditional approaches of building composite indices by introducing a hierarchical evaluation methodology for the assessment of BLI. We establish a common basis for fair and democratic evaluation as the aggregation schemes for both first and second level of BLI are determined jointly by the assessed countries through optimization process. We also incorporate into the assessment the public opinion that is captured from the worldwide responses in the web platform of OECD BLI. In addition, we enrich our methodology by incorporating the data from previous years into the normalization process of the indicators, thus smoothing the deviations of indicators’ values among the years. We apply our approach to the data of 38 countries for the year 2017. The robust results obtained from our approach provide insights about the key role that public opinion plays in the evaluation of BLI.
- Tendencies regarding fish consumption – the case of Portugal (Europe’s Leader & 3rd in the World)Publication . Madsen, Ana Oliveira; Chkoniya, ValentinaPortugal is Europe’s leader in consumption of fish and ranks 3rd in the world (topped only by Iceland and Japan). Portuguese consumers eat 59 kg of fish per year, distantly followed by E.U. (28) numbers 2 and 3 - Spain and France - with 39 and 33.9 kilos per capita (2015). Culture theorists like Claude Fischler, Leon Rappoport, Mary Douglas, Poul Rozin, Massimo Montanari, Pierre Bourdieu and Cornelius Castoriadis, agree that the basic determinant of population’s diet is its culture and food has always been much more than a source of physical nourishment. To analyse the tendencies regarding fish consumption we used Docapesca Portos e Lotas S.A’s data (a government owned company, under the Ministry of Finance and the Ministry of Sea). A total of 1393 respondents participated in 2 surveys (one survey being for the general of the population and another one specifically for generations born after 1980s) which gave us a total of 221 variables to analyse. 7 segments were identified, depending on lifestyle, relationship with fish and how consumers buy fish. Results were abundant, remarkable and complete, including ex. factors influencing store choice store; the best source of information about food; what healthy eating means/ how it has changed over time; price; time; taste; availability; cooking skills; factors influencing the choice of a store; perceptions regarding fresh fish, its flavour, quality and freshness, smell, price and confection; personal preferences (salted dry fish, smoked fish, frozen fish, canned fish, fresh fish, whole fish, fish stalls, fish fillets).
- Using the Honeycomb model to analyse engagement on social media: a case study of a portuguese companyPublication . Feitosa, Wilian; Silva, Susana Costa e; Duarte, PauloInternet consumption behaviour has changed and nowadays consumers are using social media platforms to co-create, share, modify and discuss content. Social networks sites (SNS) gained relevance in this new paradigm, namely as a communication tool. However, effective incorporation of such channels in the communication strategies seems to be more difficult to B2B firms than for B2C. Actually, B2B companies establish fewer relationships than B2C do; however, when established, these connections are normally more direct, strong and relying on trust (Silva et al. 2012; Lacka & Chong, 2016). The same tends to happen with other service companies that do not normally rely on this type of communication as a way to engage with their clients. Many executives of such companies mismanage or ignore the power of social networks simple because they do not recognize its importance and they seem not to know how to engage with it. The purpose of this paper is to provide a solution for a problem raised by Alento, which is a human resources and consulting company that wishes to understand how the company could improve public engagement with its official Facebook page. To accomplish the proposed objective the company’s presence on Facebook was analysed using as theoretical framework the honeycomb model for social media functionality by Kietzmann et al. (2011) to find out which of the functional blocks of social media were more relevant for Alento. The company’s Facebook page engagement was assessed and guidance was then provided on how the company should expend its efforts to improve the relationship with its customers. Trying to analyse the effect of some demographic and social factors in the perception of the importance of the seven functional building blocks of Facebook engagement with fans a survey was conducted with 205 Alento’s Facebook page followers. The findings showed that the most important functional building blocks for the company’s Facebook fan page’s engagement with fans are “presence”, “identity” and “reputation”. Furthermore, factors that influence the perception of the importance of each of the seven functional building blocks for Alento’s Facebook fan page’s engagement with fans were identified. In parallel, we analysed the results of some Facebook Marketing strategies developed during a period of 5 months. After extensive analysis of the data collected, and with the organisation’s collaboration, we purposed structural changes in firm’s Facebook marketing strategies on a short to medium term basis. The most relevant contribution of the current study is the offer of some insights on the use of a simple tool such as the honeycomb model of Kietzmann et al. (2011) for the analysis of the social engagement from a firm’s perspective, regardless of their nature. To the best of our knowledge, this is a new angle that has been neglected in previous studies, mostly focused on understanding the consumer/end-user perspective. It relies on firm’s analysis of this innovative of communicating with their clients, irrespective of their nature.
- Circular economy in a multiple helix perspective: a reviewPublication . Gaspar, Marcelo; Julião, Jorge; Tjahjono, BennyThe Multiple Helix may be defined as a general framework to explore complex innovation dynamics amongst the main actors such as governance, academia, industry and society. Considering that the Multiple Helix approach adds to the traditional Triple Helix framework the influence of society in its multiple intervening roles, a wider and broader discussion is needed to fully comprehend the resulting dynamics in such complex ecosystems. As currently innovation cannot be discussed without considering sustainability aspects and goals, multiple combinations of knowledge and resources have to be addressed in an attempt to harmonize the ambitions of both environmental conservation and economic growth. To this end, current study aims at reviewing and discussing the Circular Economy fundamentals based on a Multiple Helix framework, as it is considered key that the relationship between industry and environment is crucial for industrial business performance. The body of knowledge that is created here is meant to support mainly students and practitioners, but also new researchers, which are addressing the problematic of Circular Economy in a Multiple Helix Perspective.
- The role of national institutions and product architecture in joint decision-making in supply chainsPublication . Goncalves, Ricardo; Freitas, Isabel; Sousa, Rui
- Testing the theory of performance frontiers in the era of Industry 4.0Publication . Sousa, Rui; Arabi, Behrouz; Camanho, Ana; Silva, Conceição; Silveira, Giovani da
- Manufacturing backshoring and direct brand creation: evidence from the footwear industry in Italy and PortugalPublication . Fratocchi, Luciano; Silva, Susana Costa e