Functional or Meaningless?: A Debate on the use of Acronyms in Brand Names and Designs

Machado, J. C.; Pitsaki, Irini

http://hdl.handle.net/10400.14/21112

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Authors

Machado, J. C.

Pitsaki, Irini

URI

http://hdl.handle.net/10400.14/21112

Citation

MACHADO, J.C.; PITSAKI, Irini - Functional or Meaningless?: A Debate on the use of Acronyms in Brand Names and Designs. In 10th Global Brand Conference,Turku, Finland, 27-29 April, 2015. – In Book of Abstracts from the 10th Global Brand Conference of Brand. Identity and Corporate Reputation SIG. Finland: Academy of Marketing, 2015. p. 164-169