A carregar...
Publicação
O impacto da interação entre vendedor e comprador na decisão de compra : caso dos veículos elétricos
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 947.51 KB | Adobe PDF |
Orientador(es)
Resumo(s)
Graças à expansão económica, o setor dos transportes desempenha um papel significativo no consumo mundial de energia. Para alcançar a meta de redução de emissões, os veículos elétricos estão-se a tornar cada vez mais prevalentes em todo o mundo. A interação entre vendedor e comprador de veículos elétricos é fundamental para impulsionar as vendas. A influência direta dos vendedores pode ser decisiva para incentivar a adoção destes veículos, contribuindo assim para um aumento das vendas e uma transição mais célere para uma mobilidade mais sustentável. Assim, o presente estudo visa analisar o impacto da interação entre vendedor e comprador na intenção de adquirir veículos elétricos, bem como investigar os fatores mais relevantes para os compradores durante o processo de compra. Para isso, realizou-se uma pesquisa por meio de entrevistas. A amostra obtida consistiu em 9 participantes, dos quais 5 eram vendedores e 4 compradores. Tal abordagem permitiu capturar as perspetivas de ambas as partes no que se refere ao processo de aquisição de veículos elétricos. Os resultados demonstraram uma evolução positiva na adoção de veículos elétricos, ainda que com alguns aspetos a melhorar, nomeadamente a revisão dos incentivos fiscais para clientes particulares. Para além disso, foi referido que o processo de venda de um veículo elétrico é mais longo e exigente comparado com a venda de veículos a combustão. Já os compradores, afirmaram que o alto preço de compra e o tempo de entrega elevado são os maiores entraves à compra destes veículos.
Thanks to economic expansion, the transportation sector plays a significant role in global energy consumption. To achieve emission reduction goals, electric vehicles are becoming increasingly prevalent worldwide. The interaction between EV sellers and buyers is crucial in driving sales. The direct influence of sellers can be decisive in encouraging the adoption of these vehicles, thus contributing to increased sales and a quicker transition to more sustainable mobility. Thus, this study aims to analyze the impact of the interaction between seller and buyer on the intention to purchase electric vehicles, as well as to investigate the most relevant factors for buyers during the purchasing process. To achieve this, research was conducted through interviews. The obtained sample consisted of 9 participants, of which 5 were sellers and 4 buyers. This approach allowed for capturing perspectives from both sides regarding the electric vehicle acquisition process. The results showed a positive evolution in the adoption of electric vehicles, albeit with some aspects to improve, notably the revision of tax incentives for private customers. Additionally, it was mentioned that the sales process for an electric vehicle is longer and more demanding compared to that of combustion vehicles. As for buyers, they stated that the high purchase price and long delivery time are the biggest obstacles to purchasing these vehicles.
Thanks to economic expansion, the transportation sector plays a significant role in global energy consumption. To achieve emission reduction goals, electric vehicles are becoming increasingly prevalent worldwide. The interaction between EV sellers and buyers is crucial in driving sales. The direct influence of sellers can be decisive in encouraging the adoption of these vehicles, thus contributing to increased sales and a quicker transition to more sustainable mobility. Thus, this study aims to analyze the impact of the interaction between seller and buyer on the intention to purchase electric vehicles, as well as to investigate the most relevant factors for buyers during the purchasing process. To achieve this, research was conducted through interviews. The obtained sample consisted of 9 participants, of which 5 were sellers and 4 buyers. This approach allowed for capturing perspectives from both sides regarding the electric vehicle acquisition process. The results showed a positive evolution in the adoption of electric vehicles, albeit with some aspects to improve, notably the revision of tax incentives for private customers. Additionally, it was mentioned that the sales process for an electric vehicle is longer and more demanding compared to that of combustion vehicles. As for buyers, they stated that the high purchase price and long delivery time are the biggest obstacles to purchasing these vehicles.
Descrição
Palavras-chave
Veículo elétrico Mobilidade elétrica Compradores Vendedores Processo de venda Incentivos