Publicação
The EU´s political communication : communicating achievements to citizens in a changing environment : a cross-sectional-study involving Germany and Portugal
| datacite.subject.fos | Ciências Sociais::Ciências Políticas | pt_PT |
| dc.contributor.advisor | Ribeiro, Sónia | |
| dc.contributor.author | Lampe, Otto Filipe Ataíde L | |
| dc.date.accessioned | 2019-10-03T14:31:06Z | |
| dc.date.available | 2019-10-03T14:31:06Z | |
| dc.date.issued | 2019-09-23 | |
| dc.date.submitted | 2019 | |
| dc.description.abstract | In view of the significant developments that the European Union’s (EU) political environment has undergone, this study aims at examining whether it’s institutions have adapted their political communication efforts credibly. The decade of 2008 to 2018 gave birth to fundamental environmental changes and major crisis confronting European liberal democracies and the whole Union. The digital transformation, the Eurozone and refugee crises and the rise of populist euroscepticism have changed the way citizens perceive the EU. The fact that most research in this field was conducted before this decade makes it urgent to examine the status-quo of the institutions communication and answer this study’s research question: Are the EU’s political communication actions up-to-date with the latest developments? To answer this, the study examines the developments in Germany and Portugal, that, being traditionally pro-European countries, were significantly affected by the different developments. Consisting of a two-step-analysis, the study includes a qualitative content analysis of the EU institutions’ awareness campaigns in 2018/2019 and a SWOT-analysis for the mid- to long term perspectives. The central finding of this study is that although the EU institutions are using the right tools to communicate to citizens they have missed out to confront the main drivers for euroscepticism and therefore reach citizens who are not yet convinced of the European project. | pt_PT |
| dc.identifier.tid | 202286827 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.14/28291 | |
| dc.language.iso | eng | pt_PT |
| dc.title | The EU´s political communication : communicating achievements to citizens in a changing environment : a cross-sectional-study involving Germany and Portugal | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Mestrado em Governação, Liderança e Estudos sobre a Democracia | pt_PT |