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Circular Economy, Reuse, Refill, Sustainability, Green Attitudes and Perfume Industry. A compra por impulso tem sido um tópico de interesse há mais de meio século, no entanto ainda é pouco percebida na sua totalidade. Poucos estudos incidiram sobre o comportamento de compra por impulso associado ao calçado feminino. Assim sendo, o objetivo principal desta investigação é identificar e perceber os determinantes do comportamento de compra por impulso das mulheres relativamente ao calçado. Com base na revisão da literatura identificaram-se a autorregulação, os motivos hedónicos, o envolvimento com a moda, a estética do produto, os símbolos de identidade, as promoções e o ambiente de loja como fatores passíveis de justificar este tipo de comportamento. A partir destes elaborou-se um modelo conceptual que foi testado com recurso a dados primários obtidos através de um questionário online do qual resultaram 199 respostas válidas. Os dados foram analisados com o auxílio dos programas SPSS e SmartPLS. Os resultados sugerem que a autorregulação, os motivos hedónicos e o ambiente de loja são os determinantes do comportamento de compra por impulso de calçado por mulheres. Pelo contrário, o envolvimento com a moda, a estética e os símbolos e identidade não apresentaram uma influência estatisticamente significativa. A variável promoções não foi analisada, já que não foi considerada fiável. De um ponto de vista prático, os resultados indicam que de forma a estimular a compra por impulso de calçado pelas mulheres as empresas deverão ter em consideração estes fatores, com especial atenção ao ambiente de loja, que deverá ser manipulado pelas mesmas.
Impulsive buying has been a topic of interest for more than half a century, however, the concept is not yet fully understood. Only a few researches focused on impulsive buying associated with women’s footwear. The main objective of this thesis is to identify and understand which are the factors that enhance the impulsive buying behavior of women regarding footwear. Based on the literature review, self-regulation, hedonic motives, fashion involvement, product aesthetics, symbols and identity, promotions and in-store environment were identified as factors that could justify this type of behavior. By identifying these constructs, it was possible to formulate a conceptual model that was tested using primary data, obtained through an online questionnaire with 199 valid responses. These data was analyzed using SPSS and SmartPLS. The results suggest self-regulation, hedonic motives and in-store environment as the determinants of women's impulsive buying behavior of footwear. On the contrary, the variables fashion involvement, aesthetics and symbols and identity do not present a statistically significant influence. Promotions as a variable was not analyzed, since it was not considered reliable. From a practical point of view, the results indicate that in order to encourage impulse buying of shoes by women, companies should take these factors into account, with special attention to the in-store environment, which could be manipulated by them.
Impulsive buying has been a topic of interest for more than half a century, however, the concept is not yet fully understood. Only a few researches focused on impulsive buying associated with women’s footwear. The main objective of this thesis is to identify and understand which are the factors that enhance the impulsive buying behavior of women regarding footwear. Based on the literature review, self-regulation, hedonic motives, fashion involvement, product aesthetics, symbols and identity, promotions and in-store environment were identified as factors that could justify this type of behavior. By identifying these constructs, it was possible to formulate a conceptual model that was tested using primary data, obtained through an online questionnaire with 199 valid responses. These data was analyzed using SPSS and SmartPLS. The results suggest self-regulation, hedonic motives and in-store environment as the determinants of women's impulsive buying behavior of footwear. On the contrary, the variables fashion involvement, aesthetics and symbols and identity do not present a statistically significant influence. Promotions as a variable was not analyzed, since it was not considered reliable. From a practical point of view, the results indicate that in order to encourage impulse buying of shoes by women, companies should take these factors into account, with special attention to the in-store environment, which could be manipulated by them.
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Comportamento de compra por impulso Autorregulação Motivos hedónicos Envolvimento com a moda Estética Símbolos e identidade Promoção Ambiente de loja Calçado Impulsive buying behavior Self-regulation Hedonic motives Fashion involvement Aesthetics Symbols and identity Promotions In-store environment Footwear