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Desenvolveu-se a presente investigação em torno do Processo de Planeamento
Estratégico em Turismo e o Desenvolvimento Sustentável, aplicado ao caso da Guiné-
Bissau, com o objetivo de determinar e propor um processo de planeamento estratégico
do turismo que contribuirá para o desenvolvimento sustentável deste país.
Em termos de metodologia, este estudo seguiu um design descritivo, através da aplicação
de um questionário a uma amostra não probabilística por conveniência e julgamento de
166 pessoas. Com base na análise de dados secundários e dos resultados obtidos, foi
possível a aplicação de ferramentas de análise estratégica ao destino Guiné-Bissau.
O procedimento técnico levado a cabo permitiu a observação de todas as etapas do
processo e a conclusão a que se chegou num estudo de caso sobre planeamento turístico
na Guiné-Bissau e consequente mecanismo para promover o seu desenvolvimento
sustentável assente nas propostas apresentadas, definição de objetivos, segmentação e
posicionamento, sugestões de estratégia, recomendações e acções a desenvolver para o
efeito, suportadas a partir da análise da realidade deste destino.
The present study focuses on the Strategic Planning in Tourism and Sustainable Development Process, applied to the context of Guinea-Bissau, with the aim of establishing and proposing a process of strategic touristic development that can contribute to the sustainable development of the aforementioned country. Concerning methodology, this study follows a descriptive design, through the presentation of a questionnaire to a non-probabilistic sample, selected through the parameters of convenience and judgment, of 166 people. Through an analysis of the obtained results and secondary data, it was possible to analyze Guinea-Bissau, as a touristic destination, via the selected tools. The technical procedure undertaken allowed the analysis and observation through a case study, about tourist planning in Guinea-Bissau. This led to the conclusion that this country's sustainable development can be achieved and maintained through specific presented proposals, objetives definition, segmentation and positioning, strategy suggestions, recommendations and actions that can reach that main goal, taking into account a grounded analysis of the Guinean reality.
The present study focuses on the Strategic Planning in Tourism and Sustainable Development Process, applied to the context of Guinea-Bissau, with the aim of establishing and proposing a process of strategic touristic development that can contribute to the sustainable development of the aforementioned country. Concerning methodology, this study follows a descriptive design, through the presentation of a questionnaire to a non-probabilistic sample, selected through the parameters of convenience and judgment, of 166 people. Through an analysis of the obtained results and secondary data, it was possible to analyze Guinea-Bissau, as a touristic destination, via the selected tools. The technical procedure undertaken allowed the analysis and observation through a case study, about tourist planning in Guinea-Bissau. This led to the conclusion that this country's sustainable development can be achieved and maintained through specific presented proposals, objetives definition, segmentation and positioning, strategy suggestions, recommendations and actions that can reach that main goal, taking into account a grounded analysis of the Guinean reality.
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Turismo Planeamento estratégico Desenvolvimento sustentável Ferramentas e modelos de gestão Guiné-Bissau Tourism Strategic planning Sustainable development Management models and tools Guinea-Bissau