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A eletrificação do automóvel é um caminho cada vez mais presente e de grande ambição que a indústria percorre a um ritmo alucinante. O futuro pertence mesmo aos carros elétricos passando a ser presença natural no nosso quotidiano, tornando-se gradualmente mais acessível a milhões de pessoas. Podemos e devemos questionar os diversos fatores que ainda suscitam apreensão aos consumidores, como preço, autonomia, rede de carregamento, e até duvidar se a tecnologia atual, nomeadamente, se as baterias, irão mesmo dominar o mercado a longo prazo. No entanto, não podemos duvidar que o desígnio de uma mobilidade mais limpa possa ainda passar por continuar a apostar durante muito mais tempo nos combustíveis fósseis. De forma a reduzir os níveis de poluição do ar nas áreas metropolitanas, vários países têm vindo a criar incentivos para que os consumidores optem por veículos elétricos dentro das cidades. Assim, com o objetivo de fornecer informações para o melhoramento do produto, foi realizado um estudo em forma de inquérito, do qual resultou uma amostra composta por 402 inquiridos, de forma a perceber as necessidades dos utilizadores de veículos elétricos e a sua opinião útil em relação ao produto. Os resultados demonstram que os utilizadores apontam como principais preocupações a fraca rede disponível de postos de carregamento seguida de limitação relativa à autonomia. Estes resultados podem ajudar a indústria automóvel a desenvolver novos modelos com base na necessidade do consumidor de forma a ir ao encontro das suas expectativas levando a que exista uma maior satisfação e aderência à mobilidade elétrica.
The electrification of the automobile is an increasingly present and highly ambitious path that the industry is taking at a breakneck pace. The future really belongs to electric cars, becoming naturally present in our daily lives, making it increasingly accessible to millions of people. We can and must question the various factors that still cause concern among consumers, such as price, autonomy, charging network, and even doubt whether current technology, namely, whether batteries, will really dominate the market in the long run. However, we cannot doubt that the design of cleaner mobility may still involve continuing to invest in fossil fuels for much longer. In order to reduce levels of air pollution in metropolitan areas, several countries have been creating incentives for consumers to choose electric vehicles within cities. Thus, in order to provide information for product improvement, a study was conducted in the form of a survey, which resulted in a sample of 402 respondents, in order to understand the needs of users of electric vehicles and their useful opinion in product. The results show that users point out as main concerns the weak network of charging stations available, followed by a limitation on autonomy. These results can help the automotive industry to develop new models based on the consumer's need in order to meet their expectations, leading to greater satisfaction and adherence to electric mobility.
The electrification of the automobile is an increasingly present and highly ambitious path that the industry is taking at a breakneck pace. The future really belongs to electric cars, becoming naturally present in our daily lives, making it increasingly accessible to millions of people. We can and must question the various factors that still cause concern among consumers, such as price, autonomy, charging network, and even doubt whether current technology, namely, whether batteries, will really dominate the market in the long run. However, we cannot doubt that the design of cleaner mobility may still involve continuing to invest in fossil fuels for much longer. In order to reduce levels of air pollution in metropolitan areas, several countries have been creating incentives for consumers to choose electric vehicles within cities. Thus, in order to provide information for product improvement, a study was conducted in the form of a survey, which resulted in a sample of 402 respondents, in order to understand the needs of users of electric vehicles and their useful opinion in product. The results show that users point out as main concerns the weak network of charging stations available, followed by a limitation on autonomy. These results can help the automotive industry to develop new models based on the consumer's need in order to meet their expectations, leading to greater satisfaction and adherence to electric mobility.
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Veículo elétrico Mobilidade elétrica Sustentabilidade Opinião Consumidor Desenvolvimento de produto Melhorias Incentivos Electric vehicle Electric mobility Sustainability Opinion Consumer Product development Improvements Incentives