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O Business Intelligence (BI) tem ganho ao longo dos anos cada vez mais preponderância no mundo empresarial, com as empresas a reconhecerem o seu contributo para a performance organizacional, principalmente no apoio à tomada de decisão. Num mercado tão competitivo e volátil, este conceito ganha um maior relevo para as pequenas e médias empresas (PME), que apresentam maiores limitações em adquirir vantagem competitiva face aos competidores. Implementar um sistema de BI nestas empresas é então uma forma de aumentar a produtividade das empresas. Contudo, a implementação não é um processo fácil, e depende de vários fatores. É, portanto, necessário cumprir um conjunto de requisitos necessários para uma implementação eficaz, principalmente orientados para as pequenas e médias empresas. Com o presente estudo, pretende-se fornecer conhecimentos bases sobre diversos assuntos relativos a BI e a sua implementação. É esclarecido o significado de fatores críticos de sucesso e é realizada uma investigação para esclarecer quais os fatores mais importantes para implementar BI numa PME, e as suas diferentes preponderâncias. Com base nisso, um modelo de maturidade é criado com o objetivo de avaliar o nível de maturidade de um sistema de BI numa PME. Posteriormente os resultados das avaliações foram analisados, e diferentes conclusões se retiraram. Este trabalho pode servir como base para futuras investigações relativas a BI aplicado às PME. Apesar do crescimento na investigação de BI, a grande maioria não é aplicável às PME, que funcionam como “o motor da economia” e representam 99% do tecido empresarial português.
Business Intelligence (BI) has gained over the years increasingly preponderance in the business world, with companies recognizing their contribution to organizational performance, especially in supporting decision making. In such a competitive and vol-atile market, this concept gains greater prominence for small and medium-sized en-terprises (SMEs), which have greater limitations in acquiring competitive advantage over competitors. Implementing a BI system in these companies is then a way to in-crease the productivity of companies. However, implementation is not an easy pro-cess, and depends on several factors. It is therefore necessary to meet a set of require-ments necessary for effective implementation, mainly targeted at small and medium-sized enterprises. With this study, it is intended to provide basic knowledge on various subjects re-lated to BI and its implementation. The significance of critical success factors is clari-fied, and an investigation is carried out to clarify the most important factors for im-plementing BI in an SME, and their different preponderances. Based on this, a ma-turity model is created with the objective of evaluating the maturity level of a BI sys-tem in an SME. Subsequently, the results of the evaluations were analyzed, and dif-ferent conclusions were drawn. This work can serve as a basis for future investigations into BI applied to SMEs. Despite the growth in BI research, the vast majority do not apply to SMEs, which act as "the engine of the economy" and account for 99% of the Portuguese business fabric.
Business Intelligence (BI) has gained over the years increasingly preponderance in the business world, with companies recognizing their contribution to organizational performance, especially in supporting decision making. In such a competitive and vol-atile market, this concept gains greater prominence for small and medium-sized en-terprises (SMEs), which have greater limitations in acquiring competitive advantage over competitors. Implementing a BI system in these companies is then a way to in-crease the productivity of companies. However, implementation is not an easy pro-cess, and depends on several factors. It is therefore necessary to meet a set of require-ments necessary for effective implementation, mainly targeted at small and medium-sized enterprises. With this study, it is intended to provide basic knowledge on various subjects re-lated to BI and its implementation. The significance of critical success factors is clari-fied, and an investigation is carried out to clarify the most important factors for im-plementing BI in an SME, and their different preponderances. Based on this, a ma-turity model is created with the objective of evaluating the maturity level of a BI sys-tem in an SME. Subsequently, the results of the evaluations were analyzed, and dif-ferent conclusions were drawn. This work can serve as a basis for future investigations into BI applied to SMEs. Despite the growth in BI research, the vast majority do not apply to SMEs, which act as "the engine of the economy" and account for 99% of the Portuguese business fabric.
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Business intelligence Pequenas e médias empresas Modelos de maturidade Fatores críticos de sucesso Small and medium sized enterprises Maturity models Critical success factors