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Abstract(s)
O presente relatório de estágio cinge-se sobre a importância do papel de um assessor de
imprensa tem na produção de notícias no sector tecnológico do jornalismo português. Tendo
isto em conta, o enquadramento teórico da investigação aborda áreas de interesse para o
relatório, entre elas as relações públicas como um conceito geral ao fenómeno da
comunicação, a assessoria de imprensa como ferramenta vital e um subconceito das relações
públicas, o paradigma atual da produção de notícias e a importância da fonte de informação
no processo.
Com o intuito de encontrar reposta à pergunta de partida “Qual a importância da assessoria
de imprensa na produção de notícias no sector tecnológico?”, é aplicada uma análise
qualitativa que permite expor processos sociais pouco conhecidos em torno de grupos
particulares e auxilia na construção de novas abordagens, segundo Minayo (2010). Para
recolha de dados, foram realizadas seis entrevistas a assessores de imprensa que trabalharam
ou trabalham clientes na área da tecnologia e seis entrevistas a jornalistas que trabalham
especificamente no cluster da tecnologia.
Como consequência da investigação, é notória a importância que os assessores de imprensa
assumem no jornalismo tecnológico, nomeadamente na capacidade que têm em produzir ou
promover conteúdo com elevado valor noticioso como comunicados de imprensa, algo muito
valorizado no ramo do jornalismo tecnológico devido à falta de jornalistas que estejam em
exclusivo no cluster. Adicionalmente, o assessor de imprensa ainda é relevante por se tratar
de uma das principais fontes de informação que existem e por aproximar os jornalistas e os
seus meios às marcas ou empresas, apesar de não significar que sejam a fonte mais utilizada.
The present report is about the importance of the role of a press office has in the production of news in the technological sector of the Portuguese journalism. Having this in mind, the theoretical framework of the investigation approaches areas of interest for the report, among them public relations as a general concept to the communication phenomenon, press office as a vital tool and a sub-concept of public relations, the current paradigm of news production and the importance of the information source in the process. In order to find an answer to the starting question "What is the importance of the press office in the production of news in the technological sector?", a qualitative analysis is applied that allows to expose little known social processes around particular groups and helps in the construction of new approaches, according to Minayo (2010). For data collection, six interviews were conducted with press advisors who worked or work clients in the technology area and six interviews with journalists who work specifically in the technology cluster. As a consequence of the research, it is notorious the importance that press officers assume in technological journalism, namely in their ability to produce or promote content with high news value as press releases, something very valued in the field of technological journalism due to the lack of journalists who are exclusively in the cluster. Additionally, the press officer is still relevant because it is one of the main sources of information that exist and because it brings journalists and their media closer to brands or companies, although it does not mean that they are the most used source.
The present report is about the importance of the role of a press office has in the production of news in the technological sector of the Portuguese journalism. Having this in mind, the theoretical framework of the investigation approaches areas of interest for the report, among them public relations as a general concept to the communication phenomenon, press office as a vital tool and a sub-concept of public relations, the current paradigm of news production and the importance of the information source in the process. In order to find an answer to the starting question "What is the importance of the press office in the production of news in the technological sector?", a qualitative analysis is applied that allows to expose little known social processes around particular groups and helps in the construction of new approaches, according to Minayo (2010). For data collection, six interviews were conducted with press advisors who worked or work clients in the technology area and six interviews with journalists who work specifically in the technology cluster. As a consequence of the research, it is notorious the importance that press officers assume in technological journalism, namely in their ability to produce or promote content with high news value as press releases, something very valued in the field of technological journalism due to the lack of journalists who are exclusively in the cluster. Additionally, the press officer is still relevant because it is one of the main sources of information that exist and because it brings journalists and their media closer to brands or companies, although it does not mean that they are the most used source.
Description
Keywords
Assessoria de imprensa Jornalismo de tecnologia Produção noticiosa Relações públicas Fonte de informação Agência de comunicação Press office Technology journalism News production Public relations Information source Communication agency