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Advisor(s)
Abstract(s)
Na era da revolução digital, impulsionada pela emergência da internet, a comunicação sofreu
profundas alterações. Assim, as formas de disseminação de conhecimento foram adaptadas
às plataformas media que surgiam no mundo online. Mais recentemente, as tecnologias
móveis, como smartphones e tablets, transformaram a experiência diária da Internet,
integrando ainda mais os media digitais no fluxo da vida quotidiana.
Neste contexto, a Internet tem-se afirmado enquanto ferramenta de comunicação e até de
criação artística. Esta prática fez surgir a new media art, a arte que designa todos os projectos
que utilizam as tecnologias emergentes e que se focam as possibilidades culturais, estéticas
e políticas das novas ferramentas.
Os responsáveis pela dinâmica comunicacional virtual são os próprios artistas de new media
art, assim como outros profissionais das artes e agentes culturais, sobretudo relacionados
com as instituições culturais e artísticas portuguesas. Os criadores partilham as suas peças
de arte nos seus websites e redes sociais através dos seus próprios meios. Também as
instituições, como os museus ou galerias, têm um papel fundamental na estruturação destes
equipamentos no meio online, através da utilização dos media digitais.
A presente dissertação serve para compreender as estratégias de comunicação utilizadas
pelos artistas, pelas iniciativas e pelas instituições culturais e artísticas, como também a
eficácia das mesmas. Assim, a investigação empírica baseou-se na realização de entrevistas
a artistas de new media art, a curadores/directores artísticos e a docentes especializados na
área da comunicação, da arte digital e da museologia.
Na presente investigação concluiu-se que, os media digitais são os principais veículos de
comunicação de obras de new media art, utilizados pelos profissionais das artes, pois
partilham de uma característica fundamental – o ambiente digital.
In the era of the digital revolution, driven by the emergence of the internet, communication has undergone profound changes. Thus, the ways of disseminating knowledge were adapted to the media platforms that appeared in the online world. More recently, mobile technologies, such as smartphones and tablets, have transformed the daily Internet experience, further integrating digital media into the flow of everyday life. In this context, the Internet has established itself as a tool for communication and even artistic creation. This practice gave rise to new media art, the art that designates all projects that use emerging technologies and that focus on the cultural, aesthetic and political possibilities of the new tools. Those responsible for the virtual communicational dynamics are the new media art artists themselves, as well as other professionals of the arts and cultural agents, mainly related to Portuguese cultural and artistic institutions. Creators share their art pieces on their websites and social media through their own means. Institutions, such as museums or galleries, also have a fundamental role in structuring this equipment in the online environment, through the use of digital media. This dissertation serves to understand the communication strategies used by artists, initiatives and cultural and artistic institutions, as well as their effectiveness. Thus, the empirical investigation was based on interviews with new media art artists, curators/artistic directors and professors specializing in communication, digital art and museology. In the present investigation it was concluded that, digital media are the main vehicles for the communication of new media art works, used by art professionals, as they share a fundamental characteristic - the digital environment.
In the era of the digital revolution, driven by the emergence of the internet, communication has undergone profound changes. Thus, the ways of disseminating knowledge were adapted to the media platforms that appeared in the online world. More recently, mobile technologies, such as smartphones and tablets, have transformed the daily Internet experience, further integrating digital media into the flow of everyday life. In this context, the Internet has established itself as a tool for communication and even artistic creation. This practice gave rise to new media art, the art that designates all projects that use emerging technologies and that focus on the cultural, aesthetic and political possibilities of the new tools. Those responsible for the virtual communicational dynamics are the new media art artists themselves, as well as other professionals of the arts and cultural agents, mainly related to Portuguese cultural and artistic institutions. Creators share their art pieces on their websites and social media through their own means. Institutions, such as museums or galleries, also have a fundamental role in structuring this equipment in the online environment, through the use of digital media. This dissertation serves to understand the communication strategies used by artists, initiatives and cultural and artistic institutions, as well as their effectiveness. Thus, the empirical investigation was based on interviews with new media art artists, curators/artistic directors and professors specializing in communication, digital art and museology. In the present investigation it was concluded that, digital media are the main vehicles for the communication of new media art works, used by art professionals, as they share a fundamental characteristic - the digital environment.
Description
Keywords
Comunicação Media digitais New Media Art Artistas Instituições culturais Communication Digital media Artists Cultural institutions