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Abstract(s)
A presente dissertação tem por base o estudo de duas áreas da comunicação e a relação criada entre elas. O Jornalismo em Banda Desenhada (JBD) constitui um formato híbrido, em que o jornalismo e a banda desenhada conferem um ao outro características próprias. Para compreender esse fenómeno, foi abordada, por um lado, a literatura sobre Indústrias Culturais e Criativas, discutindo as perspetivas sobre a intersecção sobre formas de cultura e comunicação e a sua inserção num mercado. Esta literatura permite pensar a economia criativa bem como o papel dos profissionais criativos, como são a maioria dos autores de JBD. Por outro lado, abordamos o conceito de infotenimento como uma ferramenta onde jornalismo e entretenimento se fundem, estrategicamente adotado pelos media para alcançar um maior público.
Questionando se é possível encarar o JBD como um meio de produção jornalística eficiente e alternativa ao consumo dos grandes media, a investigação combinou duas técnicas. Com o intuito de avaliar a credibilidade do trabalho jornalístico realizado nas obras de JBD, foi realizada uma análise de conteúdo a obras do género, as pioneiras e de referência internacional, bem como a reportagens de autores de BD portugueses e brasileiros. Foram ainda conduzidas entrevistas semi-estruturadas a autores de BD e também a profissionais das áreas do jornalismo para perceber a relação entre os dois campos de atuação e suas impressões quanto ao JBD.
A análise dos dados permite apontar que o JBD, apesar de apresentar falhas quanto à objetividade na representação visual, representa uma possibilidade de construção do discurso jornalístico e informativo, tão eficiente quanto em qualquer outro meio. No entanto, face à escassez de exploração do tema em um ambiente profissional e académico tradicional, as publicações são destinadas a um modelo de produção independente, similares à BD tradicional.
This dissertation is based on the study of two areas of communication and the relationship between them. Comics Journalism is a hybrid format, in which journalism and comic books exchange their own characteristics to create a new genre of informative content. To understand this phenomenon, we use the literature on Cultural and Creative Industries to discuss the perspectives on the intersection of different forms of culture and communication and their inclusion in the professional market of media. This literature allows us to think about the creative economy as well as the role of creative professionals, as are most authors of Comics Journalism. On the other hand, we approach the concept of infotainment as a tool where journalism and entertainment merge, strategically adopted by the media to reach a larger audience. When questioning whether the Comics Journalism can be viewed as an efficient and alternative medium to produce journalism content, this research combined two techniques. In order to evaluate the credibility of the journalistic work in the Comic Journalism books, we carried out a content analysis on works of this new genre, from the pioneers and international references, to the reports of Portuguese and Brazilian comic books authors. We also conducted semi-structured interviews with comics authors and journalists to understand the relationship between these two areas and their perceptions regarding the Comics Journalism. The analysis allows to point out that the Comics Journalism, despite presenting some flaws regarding the objectivity in the visual representation, represents a possibility of construction of the journalistic and informative discourse, as efficient as in any other medium. However, given the scarcity of exploration of this theme in a professional and academic environment, the publications are intended for an independent production model, similar to the traditional comic books.
This dissertation is based on the study of two areas of communication and the relationship between them. Comics Journalism is a hybrid format, in which journalism and comic books exchange their own characteristics to create a new genre of informative content. To understand this phenomenon, we use the literature on Cultural and Creative Industries to discuss the perspectives on the intersection of different forms of culture and communication and their inclusion in the professional market of media. This literature allows us to think about the creative economy as well as the role of creative professionals, as are most authors of Comics Journalism. On the other hand, we approach the concept of infotainment as a tool where journalism and entertainment merge, strategically adopted by the media to reach a larger audience. When questioning whether the Comics Journalism can be viewed as an efficient and alternative medium to produce journalism content, this research combined two techniques. In order to evaluate the credibility of the journalistic work in the Comic Journalism books, we carried out a content analysis on works of this new genre, from the pioneers and international references, to the reports of Portuguese and Brazilian comic books authors. We also conducted semi-structured interviews with comics authors and journalists to understand the relationship between these two areas and their perceptions regarding the Comics Journalism. The analysis allows to point out that the Comics Journalism, despite presenting some flaws regarding the objectivity in the visual representation, represents a possibility of construction of the journalistic and informative discourse, as efficient as in any other medium. However, given the scarcity of exploration of this theme in a professional and academic environment, the publications are intended for an independent production model, similar to the traditional comic books.
Description
Keywords
Banda desenhada Reportagem Jornalismo alternativo Infotenimento Jornalismo em banda desenhada Comic books Reporting Alternative journalism Infotainment Comics journalism