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O presente trabalho tem como base um estágio efectuado na Booktailors – Consultores
Editoriais, Lda., empresa de consultoria editorial. No centro deste estágio e do presente
relatório está o conceito de “evento cultural”. Para o efeito, o trabalho inicia-se por uma
reflexão sobre os conceitos relacionados com os eventos, em geral, e com os eventos
culturais, em especial, procedendo-se, depois, à análise do papel que estes últimos
desempenham no discurso contemporâneo, enquanto instrumentos de desenvolvimento do
sector cultural. É dada especial atenção às experiências que os eventos culturais
proporcionam às cidades em que ocorrem, e às suas populações, bem como aos respectivos
impactos. No fim as actividades da empresa Booktailors onde se realizou o estágio serão
apresentadas e analisadas à luz destes conceitos.
The current project is based on an internship in Booktailors – Consultores Editoriais, Lda., an editorial consulting firm. The concept of “cultural event” is the project’s main issue. To this end, it begins with a reflection on the concepts related to events in general, and to cultural events in particular, followed by an analysis of the role they play in contemporary discourse, as instruments for the development of the cultural sector. Special attention is paid to the experiences that cultural events provide to the cities in which they occur, and to their populations, as well as their impact. Finally, Booktailors’ business activities will be presented and analysed in the light of such concepts.
The current project is based on an internship in Booktailors – Consultores Editoriais, Lda., an editorial consulting firm. The concept of “cultural event” is the project’s main issue. To this end, it begins with a reflection on the concepts related to events in general, and to cultural events in particular, followed by an analysis of the role they play in contemporary discourse, as instruments for the development of the cultural sector. Special attention is paid to the experiences that cultural events provide to the cities in which they occur, and to their populations, as well as their impact. Finally, Booktailors’ business activities will be presented and analysed in the light of such concepts.