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Abstract(s)
O modelo Execution Premium foi concebido por Kaplan & Norton (2008) para ajudar as empresas a assegurar o alinhamento entre a estratégia e as operações. Este modelo de gestão incorpora a utilização de ferramentas com o intuito de gerar um processo estratégico eficaz, que decorre ao longo de 6 etapas, desde o planeamento da estratégia até à sua execução. O presente trabalho visa descrever o processo de gestão estratégica da CCAM ACB segundo o modelo Execution Premium e analisar a sua adequabilidade e utilidade, de acordo com as características e circunstâncias da instituição financeira. A metodologia utilizada para responder à questão de investigação foi o estudo de caso, concebido com recurso a entrevistas informais, a documentos internos e a informação pública. Da análise efetuada verificou-se que existe um alinhamento efetivo entre a estratégia e as operações, para o qual são utlizadas ferramentas de controlo formais e informais para orientar os comportamentos dos gestores e colaboradores. Ainda assim, o estudo concluiu que, a introdução do Execution Premium na CCAM ACB é viável e útil, na medida em que pode criar um processo de gestão estratégica mais integrador e transparente, essencial para motivar toda a organização a caminhar na direção certa.
The Execution Premium model was designed by Kaplan & Norton (2008) to help companies ensure alignment between strategy and operations. This management model incorporates the use of tools in order to generate an effective strategic process, which takes place over 6 stages, from strategy design to execution. This paper aims to describe the strategic management process of CCAM ACB according to the Execution Premium model and analyze its suitability and usefulness, according to the characteristics and circumstances of the financial institution. The methodology used to answer the research question was the case study, designed using informal interviews, internal documents and public information. From the analysis carried out, it was found that, overall, there is an effective alignment between strategy and operations, where formal and informal control tools are used to guide the behavior of managers and employees. Nevertheless, the study concluded that the introduction of the Execution Premium in CCAM ACB is feasible and useful, as it can create a more integrative and transparent strategic management process, essential to motivate the whole organization to move in the right direction.
The Execution Premium model was designed by Kaplan & Norton (2008) to help companies ensure alignment between strategy and operations. This management model incorporates the use of tools in order to generate an effective strategic process, which takes place over 6 stages, from strategy design to execution. This paper aims to describe the strategic management process of CCAM ACB according to the Execution Premium model and analyze its suitability and usefulness, according to the characteristics and circumstances of the financial institution. The methodology used to answer the research question was the case study, designed using informal interviews, internal documents and public information. From the analysis carried out, it was found that, overall, there is an effective alignment between strategy and operations, where formal and informal control tools are used to guide the behavior of managers and employees. Nevertheless, the study concluded that the introduction of the Execution Premium in CCAM ACB is feasible and useful, as it can create a more integrative and transparent strategic management process, essential to motivate the whole organization to move in the right direction.
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Keywords
Execution Premium Controlo de gestão Sistemas de controlo de gestão Gestão estratégica Execução da estratégia Caixa de Crédito Agrícola Mútuo do Alto Cavado e Basto Management control Management control systems Strategic management Strategy execution