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Publication
A cobertura da campanha eleitoral para as Presidenciais no Telejornal da RTP1
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| 14.42 MB | Adobe PDF |
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Abstract(s)
Em momentos decisivos da vida política de um país, como é o caso das campanhas
eleitorais, os media constituem um dos agentes mais importantes na difusão da mensagem
política. Dessa forma, entender como é realizada a cobertura mediática das campanhas
eleitorais é fundamental para decifrar como é então passada essa informação para o
eleitorado.
O meio de comunicação a ser estudado é a televisão, nomeadamente o principal programa
informativo do canal RTP1, o Telejornal, tendo como objetivo entender de que modo foi
realizada a cobertura da campanha eleitoral para as Presidenciais 2016. Para tal, o objeto
de estudo foram as notícias referentes à campanha eleitoral decorrida entre os dias 10 e 22
de janeiro de 2016. Utilizando o método de análise de conteúdo, foram aplicadas variáveis
de análise tais como o enquadramento, a forma, a valência verbal, e ainda o nível de
mediação da mensagem política, o que permitiu caracterizar a cobertura da campanha e
definir tendências.
Os resultados desta investigação mostram que o repórter tem uma presença cada vez mais
ativa na cobertura da campanha eleitoral, e que as notícias tiveram como principal
enquadramento a disputa entre os candidatos e a sua posição estratégica na campanha. Para
além disso, os dados demonstram ainda que a cobertura das notícias sobre a campanha
foram maioritariamente emitidas em diferido, sendo escassas as transmissões em direto da
campanha dos candidatos. A valência verbal do repórter na maior parte das notícias foi na
sua maioria neutra, verificando-se muito pouca adjetivação relativamente ao decorrer da
campanha. A análise mostra ainda que a duração das notícias sobre a campanha, foi
diferente entre os dez candidatos presidenciais. Os dados desta investigação revelam as
tendências na cobertura televisiva dos assuntos políticos no principal programa informativo
da RTP1.
Throughout decisive moments of a country’s political evolution, such as Electoral Campaigns, the media are one of the most important communication tools for the diffusion of political messages. Therefore, understanding how the media coverage for political campaigns is executed becomes crucial to unravel how the politician’s message is transmitted to the electorate. The media that is going to be studied in this research is Television, more specifically the news prime-time programme – Telejornal – of the Portuguese channel RTP1. The purpose of this study is to understand how the media coverage of the Presidential Campaign in Portugal – that took place between the 10th and the 22nd January of 2016 – was made by the RTP1 prime-time news. The empirical perspective of this study, was achieved by applying the method of Content Analysis by evaluating all the news referring to the electoral campaign through the definition of several variables: the intervenient, the framework, the type of coverage, the verbal connotation of the reporter, the mediation level of the political message and the length of the news, which allowed to characterize the coverage of the campaign and also to set trends. The result of this research shows that the reporter has an increasingly active presence during the coverage of the electoral campaign and it also shows us that the news framework was mainly about the dispute between candidates. It was also concluded that the majority of the news were deferred transmissions with few live coverage. The verbal connotation of the report within the news was mainly neutral. This study also reveals that the length of the campaign news was different for all ten presidential candidates. These results provide the data to draw the trend lines of the political affairs coverage in the main information program of RTP1 channel.
Throughout decisive moments of a country’s political evolution, such as Electoral Campaigns, the media are one of the most important communication tools for the diffusion of political messages. Therefore, understanding how the media coverage for political campaigns is executed becomes crucial to unravel how the politician’s message is transmitted to the electorate. The media that is going to be studied in this research is Television, more specifically the news prime-time programme – Telejornal – of the Portuguese channel RTP1. The purpose of this study is to understand how the media coverage of the Presidential Campaign in Portugal – that took place between the 10th and the 22nd January of 2016 – was made by the RTP1 prime-time news. The empirical perspective of this study, was achieved by applying the method of Content Analysis by evaluating all the news referring to the electoral campaign through the definition of several variables: the intervenient, the framework, the type of coverage, the verbal connotation of the reporter, the mediation level of the political message and the length of the news, which allowed to characterize the coverage of the campaign and also to set trends. The result of this research shows that the reporter has an increasingly active presence during the coverage of the electoral campaign and it also shows us that the news framework was mainly about the dispute between candidates. It was also concluded that the majority of the news were deferred transmissions with few live coverage. The verbal connotation of the report within the news was mainly neutral. This study also reveals that the length of the campaign news was different for all ten presidential candidates. These results provide the data to draw the trend lines of the political affairs coverage in the main information program of RTP1 channel.
Description
Keywords
Jornalismo político Campanhas eleitorais Televisão Telejornal Cobertura mediática Análise de conteúdo Political journalism Electoral campaigns Television Prime-time news Media coverage Content analysis