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Advisor(s)
Abstract(s)
Nesta dissertação é abordado o tópico dos homens “herbívoros” no Japão atendendo ao
clima social e económico do país durante a segunda metade do século XX. O principal
objectivo deste estudo é compreender as questões geracionais e de género que este
fenómeno social levanta. Para tal, a partir de um artigo publicado pelo jornal Yomiuri
Shinbun em 2009, é feito o processo de desconstrução do estereótipo dos homens
“herbívoros”. São desta forma analisados os factores sociais, económicos e tecnológicos
que estão por trás das mudanças de valores e estilos de vida das gerações jovens nas quais
se insere este grupo social. Adicionalmente, é estudada a criação visual do homem
“herbívoro” e a sua representação a nível comportamental. Por fim, é feita uma recolha e
análise a várias publicações em plataformas online, em formato de vídeo, artigos e
publicações em blogs pessoais, de forma a compreender a variedade do discurso que se
observa nestes meios. O que se verifica com esta investigação é que, embora exista um
estereótipo vincado deste grupo social devido a um conflito geracional, existe por outro
lado um interesse e uma tentativa de compreensão por parte dos jovens que está presente
no conteúdo online analisado.
This dissertation covers the topic of the social phenomenon of “herbivore” men in Japan. By approaching the social and economic factors of the second half of the twentieth century, the main purpose of this study is to shed a light on the generational and gender issues that arise from this phenomenon. Thus, we deconstruct the stereotype of “herbivore” men based on an article published in 2009 by an online newspaper, Yomiuri Shinbun. We then analyze how these social, economic and technological factors help change the ideals of the young generations to which this social group belongs. Additionally, the visual creation and the representation of the behavior of the “herbivore” man is also approached. Lastly, we observe the discourse present in a variety of samples taken from online platforms, such as videos, articles and blog posts, in order to understand the diversity of opinions and meanings that the expression “herbivore men” has acquired over the years. From this investigation it is possible to understand that although there is a strong stereotype of these men due to a generational conflict, there is, on the other hand, an interest and a reach for an understanding of this phenomenon, mainly coming from young people.
This dissertation covers the topic of the social phenomenon of “herbivore” men in Japan. By approaching the social and economic factors of the second half of the twentieth century, the main purpose of this study is to shed a light on the generational and gender issues that arise from this phenomenon. Thus, we deconstruct the stereotype of “herbivore” men based on an article published in 2009 by an online newspaper, Yomiuri Shinbun. We then analyze how these social, economic and technological factors help change the ideals of the young generations to which this social group belongs. Additionally, the visual creation and the representation of the behavior of the “herbivore” man is also approached. Lastly, we observe the discourse present in a variety of samples taken from online platforms, such as videos, articles and blog posts, in order to understand the diversity of opinions and meanings that the expression “herbivore men” has acquired over the years. From this investigation it is possible to understand that although there is a strong stereotype of these men due to a generational conflict, there is, on the other hand, an interest and a reach for an understanding of this phenomenon, mainly coming from young people.
Description
Keywords
Homens “herbívoros” Geração Heisei Masculinidade Estereótipo “Herbivore” men Heisei generation Masculinity Stereotype