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O presente estudo visa analisar a política editorial dos noticiários desportivos da Rádio Renascença. Estes blocos informativos são designados como Bola Branca, programa que está em antena desde 1980. Além de ser tecida a análise ao modo como é noticiada a atualidade desportiva pelos jornalistas de Bola Branca, esta investigação pretende saber os moldes em que o género feminino é representado na cobertura jornalística do fenómeno desportivo na Rádio Renascença. Numa área historicamente associada aos homens, importa descobrir se têm sido feitos progressos nos media ligados ao desporto.
A amostra desta investigação é constituída por 815 unidades de informação, referentes a um total de 29871 segundos de emissão relativos aos noticiários Bola Branca do mês de dezembro de 2019. Além da recolha destes dados quantitativos, foram realizadas, numa fase posterior, entrevistas a jornalistas da redação, com o intuito de analisar em maior profundidade os dados obtidos e as justificações editoriais que estão na sua base.
Os resultados apontam para a existência de um órgão de comunicação social credível no que diz respeito à informação desportiva, graças a uma taxa de confirmação de 78,33% no tema “mercado”, o tema mais sujeito a conteúdo especulativo. De realçar a dominância inequívoca do futebol e, por conseguinte, de FC Porto, Benfica e Sporting no espaço noticioso de Bola Branca. Por fim, importa destacar que, no que ao género feminino diz respeito, a cobertura noticiosa realizada, além de bastante residual, reduz-se aos acontecimentos em que uma mulher atinge um feito de elevado valor desportivo internacional.
This study aims to analyze the editorial policy of sports news on Rádio Renascença. These sports newscasts are designated as Bola Branca, a program that has been on the air since 1980. In addition to analyzing the way in which sports reality is reported by Bola Branca journalists, this investigation aims to find out the frames in which the female gender is represented in the news coverage of the sports phenomenon on Rádio Renascença. In an area historically associated with men, it is important to find out if progress has been made in the media related to sport. The sample of this investigation consists in 815 information units, referring to a total of 29871 seconds of broadcasting related to the Bola Branca news in december 2019. In addition to the collection of these quantitative data, interviews with journalists were carried out at a later stage, in order to analyze the data obtained and the editorial justifications underlying it. The results point to the existence of a credible sports media, thanks to a confirmation rate of 78,33% in the theme “market”, the theme most subject to speculative content. Of note is the unequivocal dominance of football and, therefore, of FC Porto, Benfica and Sporting in Bola Branca news space. Finally, it is important to highlight that, as far as the female gender is concerned, the news coverage provided, in addition to being quite residual, is reduced to events in which a woman achieves something of a high value in international sports.
This study aims to analyze the editorial policy of sports news on Rádio Renascença. These sports newscasts are designated as Bola Branca, a program that has been on the air since 1980. In addition to analyzing the way in which sports reality is reported by Bola Branca journalists, this investigation aims to find out the frames in which the female gender is represented in the news coverage of the sports phenomenon on Rádio Renascença. In an area historically associated with men, it is important to find out if progress has been made in the media related to sport. The sample of this investigation consists in 815 information units, referring to a total of 29871 seconds of broadcasting related to the Bola Branca news in december 2019. In addition to the collection of these quantitative data, interviews with journalists were carried out at a later stage, in order to analyze the data obtained and the editorial justifications underlying it. The results point to the existence of a credible sports media, thanks to a confirmation rate of 78,33% in the theme “market”, the theme most subject to speculative content. Of note is the unequivocal dominance of football and, therefore, of FC Porto, Benfica and Sporting in Bola Branca news space. Finally, it is important to highlight that, as far as the female gender is concerned, the news coverage provided, in addition to being quite residual, is reduced to events in which a woman achieves something of a high value in international sports.
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Keywords
Jornalismo desportivo Rádio Mulheres Renascença Estudos de género Sportsjournalism Radio Women Gender studies