| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 3.37 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
A televisão é o meio preferido dos portugueses e, por isso, assume um papel determinante
enquanto instituição social. Permitindo a construção de interpretações e reproduções da
realidade que são partilhadas na sociedade, a televisão configurase e é vista como um forte
alicerce da esfera social. Dado o seu posicionamento, a televisão possibilitou a expansão do
desporto, nomeadamente do futebol, tendose tornado crucial no seu sucesso e dimensão à
escala mundial. A evolução histórica tem demonstrado a (ínfima) presença das mulheres no
futebol, ao mesmo tempo que a modalidade foi construída mediante uma hegemonia
masculina. Deste modo, esta visibilidade conferida pela televisão ao futebol só se aplica aos
homens, porque quando nos referimos ao futebol feminino o panorama é muito distinto, visto
que no meio mediático a modalidade é centrada, sobretudo, no futebol masculino.
A presente investigação visa cruzar os estudos que têm vindo a ser desenvolvidos nos
últimos anos com uma reflexão e abordagem à posição que o futebol feminino apresenta
hoje na sociedade, mas sobretudo, no meio mediático. Neste sentido, a investigação pretende
analisar a representação do futebol feminino na televisão portuguesa, qualitativa e
quantitativamente, com o intuito de averiguar se existe (in)visibilidade do desporto feminino
em comparação com o desporto masculino. De modo a atingir os objetivos propostos na
investigação, desenhouse uma metodologia mista que engloba aferir a existência de aspetos
textuais que desvalorizem os jogos femininos, conhecer as perspetivas dos profissionais que
estão envolvidos no meio, mas também de quem assiste à modalidade (entrevistámos
jornalistas desportivos, atletas de futebol feminino e inquirimos telespetadores) e, por
último, realizámos uma análise que permitiu compreender a diferença que existe entre a
presença televisiva do futebol feminino e masculino. Uma das principais conclusões a que
chegámos é que o público não adere ao futebol feminino porque é algo cultural e ideológico
e que leva a maioria das pessoas a demonstrar preferência pelo futebol masculino e a
televisão não disponibiliza tanto tempo e espaço ao futebol feminino porque este não é
impulsionador de audiência. Sumariamente, o público não adere ao futebol feminino porque
não tem interesse e a televisão não lhe dá futebol feminino porque este não adere, ou seja,
não adere porque não lhe dá, não lhe dá porque não adere.
Television is the preferred medium of Portuguese people which assumes a decisive role as a social institution. Allowing the construction of interpretations and reproductions of reality that are shared in society, television is considered and seen as a strong foundation of the social sphere. Given its positioning, television allowed the possibility to expand sport, in particular football, which was crucial to its success and global dimension. Historical evolution has demonstrated the (tiny) presence of women in football, while the sport was built through male hegemony. Thus, this visibility given by television to football is only applied to men, because when we refer to women’s football the panorama is very different, since in the media the the modality is mainly focused on men's football. This research aims to crossreference the studies that have been developed in the last years with a reflection and approach to the position that women’s football presents today in society, but above all, in the media. In this sense, the research aims to analyse the representation of women’s football in portuguese television, qualitatively and quantitatively, with the intention of searching whether there is (in)visibility of women’ sport compared to men’s sport. In order to achieve the proposed goals in the research, a mixed methodology was designed to assess the existence of textual aspects which diminish women’s games, to know the professionals’ perspectives that are involved in that sphere, but also of those who attend the sport (we interviewed sports journalists, women's football athletes and we surveyed viewers) and, finally, we carried out an analysis that allowed us to understand the difference between the television presence of women's and men's football. One of the main conclusions we reached is that the public does not adhere to women's football because it is something cultural and ideological and that leads most people to show preference for men’s football and television does not provide as much time and space to women’s football because this is not an audience booster. In short, the public does not adhere to women's football because they are not interested and television does not give them women's football because it does not adhere to it, that is, it does not adhere to it because it does not give it to it, it does not give it to it because it does not adhere to it.
Television is the preferred medium of Portuguese people which assumes a decisive role as a social institution. Allowing the construction of interpretations and reproductions of reality that are shared in society, television is considered and seen as a strong foundation of the social sphere. Given its positioning, television allowed the possibility to expand sport, in particular football, which was crucial to its success and global dimension. Historical evolution has demonstrated the (tiny) presence of women in football, while the sport was built through male hegemony. Thus, this visibility given by television to football is only applied to men, because when we refer to women’s football the panorama is very different, since in the media the the modality is mainly focused on men's football. This research aims to crossreference the studies that have been developed in the last years with a reflection and approach to the position that women’s football presents today in society, but above all, in the media. In this sense, the research aims to analyse the representation of women’s football in portuguese television, qualitatively and quantitatively, with the intention of searching whether there is (in)visibility of women’ sport compared to men’s sport. In order to achieve the proposed goals in the research, a mixed methodology was designed to assess the existence of textual aspects which diminish women’s games, to know the professionals’ perspectives that are involved in that sphere, but also of those who attend the sport (we interviewed sports journalists, women's football athletes and we surveyed viewers) and, finally, we carried out an analysis that allowed us to understand the difference between the television presence of women's and men's football. One of the main conclusions we reached is that the public does not adhere to women's football because it is something cultural and ideological and that leads most people to show preference for men’s football and television does not provide as much time and space to women’s football because this is not an audience booster. In short, the public does not adhere to women's football because they are not interested and television does not give them women's football because it does not adhere to it, that is, it does not adhere to it because it does not give it to it, it does not give it to it because it does not adhere to it.
Descrição
Palavras-chave
Televisão Futebol Futebol masculino Futebol feminino Television Football Men’s football Women's football