Publication
E-commerce as an entry mode in foreign markets: a systemic approach to the assessment of opportunities
| dc.contributor.author | Andrade, António | |
| dc.contributor.author | Silva, Susana Costa e | |
| dc.contributor.author | Rebeca, Gonçalo Pereira | |
| dc.date.accessioned | 2016-12-21T14:16:18Z | |
| dc.date.available | 2016-12-21T14:16:18Z | |
| dc.date.issued | 2015 | |
| dc.description.abstract | In today's competitive environment, where companies are searching for new and convenient ways to communicate and deliver their products and services to their consumers, e-commerce presents itself as an irrefutable decision as a means of access to international markets. However, for the internationalization done through this channel to result favorably, it is necessary this decision to be supported by a method of analysis to increase competitive landscape, as well as its internal competencies, before deciding the entry mode to use, which will be facilitated by the use of e-commerce. Based on a dynamic methodological design grounded on an action-research approach, an exploratory research in the industry of sports supplements was conducted, with the primary objective of designing a simplified model for the assessment of opportunities of internationalization through e-commerce. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | ANDRADE, António; SILVA, Susana Costa e; REBECA, Gonçalo Pereira - E-commerce as an entry mode in foreign markets a systemic approach to the assessment of opportunities. In 2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015. Tomo I. ISBN 978-898-98434-5-5. p. 1-7 | pt_PT |
| dc.identifier.doi | 10.1109/CISTI.2015.7170470 | |
| dc.identifier.eid | 84943340034 | |
| dc.identifier.uri | http://hdl.handle.net/10400.14/21121 | |
| dc.identifier.wos | 000380620300120 | |
| dc.language.iso | por | pt_PT |
| dc.subject | E-commerce | pt_PT |
| dc.subject | Business model | pt_PT |
| dc.subject | Critical success factors | pt_PT |
| dc.title | E-commerce as an entry mode in foreign markets: a systemic approach to the assessment of opportunities | pt_PT |
| dc.title.alternative | O comércio eletrónico como modo de entrada em mercados internacionais: uma abordagem sistémica à avaliação de oportunidades | pt_PT |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| person.familyName | Silva | |
| person.givenName | Susana C. | |
| person.identifier | E-2200-2014 | |
| person.identifier.ciencia-id | 5818-1A55-F727 | |
| person.identifier.orcid | 0000-0001-7979-3944 | |
| person.identifier.rid | E-2200-2014 | |
| person.identifier.scopus-author-id | 37076829400 | |
| rcaap.rights | restrictedAccess | |
| rcaap.type | conferenceObject | pt_PT |
| relation.isAuthorOfPublication | 42214927-65c3-42a2-98ea-ae8c3a3eae19 | |
| relation.isAuthorOfPublication.latestForDiscovery | 42214927-65c3-42a2-98ea-ae8c3a3eae19 |