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Advisor(s)
Abstract(s)
In today's competitive environment, where companies are searching for new and convenient ways to communicate and deliver their products and services to their consumers, e-commerce presents itself as an irrefutable decision as a means of access to international markets. However, for the internationalization done through this channel to result favorably, it is necessary this decision to be supported by a
method of analysis to increase competitive landscape, as well as its internal competencies, before
deciding the entry mode to use, which will be facilitated by the use of e-commerce. Based on a dynamic methodological design grounded on an action-research approach, an exploratory research in the industry of sports supplements was conducted, with the primary objective of designing a simplified model for the
assessment of opportunities of internationalization through e-commerce.
Description
Keywords
E-commerce Business model Critical success factors
Pedagogical Context
Citation
ANDRADE, António; SILVA, Susana Costa e; REBECA, Gonçalo Pereira - E-commerce as an entry mode in foreign markets a systemic approach to the assessment of opportunities. In 2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015. Tomo I. ISBN 978-898-98434-5-5. p. 1-7