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Esta dissertação teve como objetivo fazer uma análise exploratória sobre qual o impacto da adoção de tecnologias digitais na vertente exportadora de Pequenas e Médias Empresas (PMEs) portuguesas do setor da metalomecânica. O método utilizado foi o Estudo de Caso. Foram analisadas três empresas da indústria metalomecânica portuguesa, que atuam em subsetores variados da referida indústria, com dimensões diferentes e que investiram em tecnologias digitais. Os resultados mostram que as três PMEs analisadas beneficiaram da utilização das tecnologias digitais e que estas têm um papel relevante na vertente exportadora e/ou de internacionalização das mesmas, proporcionando-lhes vantagens competitivas sobre os concorrentes.
This dissertation aimed to make an exploratory analysis on the impact of the adoption of digital technologies in the export side of Portuguese Small and Medium Enterprises (SMEs) in the metalworking industry. The method used was the Case Study Research method. Three companies of the Portuguese metalworking industry were analyzed, operating in various subsectors of this industry, with different dimensions and that invested in digital technologies. The results show that the three SMEs analyzed benefited from the use of digital technologies and that these have a relevant role in their exports and/or internationalization, providing them with competitive advantages over competitors.
This dissertation aimed to make an exploratory analysis on the impact of the adoption of digital technologies in the export side of Portuguese Small and Medium Enterprises (SMEs) in the metalworking industry. The method used was the Case Study Research method. Three companies of the Portuguese metalworking industry were analyzed, operating in various subsectors of this industry, with different dimensions and that invested in digital technologies. The results show that the three SMEs analyzed benefited from the use of digital technologies and that these have a relevant role in their exports and/or internationalization, providing them with competitive advantages over competitors.
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Keywords
PMEs Indústria metalomecânica portuguesa Tecnologias digitais Exportações Vantagens competitivas SMEs Metalworking industry Digital technologies Exports Competitive advantages