| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.93 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
As Missões Inversas, uma ferramenta da Diplomacia Comercial, inserem-se nos Programas de Promoção de Exportação e visam alavancar a internacionalização das empresas. Alguns resultados da participação nas missões envolvem a avaliação da performance exportadora da empresa, contudo quis verificar os efeitos que a participação nas missões inversas têm nos modos de entrada. Surgiu então a questão de investigação principal “Qual o impacto das missões inversas nos modos de entrada?”. Pretendeu-se, assim, analisar as missões inversas Agribusiness do AgroCluster, Cluster Agroindustrial do Ribatejo, cujas edições realizaram-se em 2014, 2016, 2017 e 2019. Suportei a investigação no estudo de caso para responder à questão de investigação. Com recurso a dados primários, como entrevistas a empresários, e a dados secundários, como pesquisa nas páginas da internet, notas de imprensa e outros documentos, e o auxílio do Nvivo, um software de análise de dados qualitativos, consegui retirar as principais conclusões do estudo. Em particular, verifiquei que a exportação é o modo de entrada preferido das empresas porque exige menos controlo e menos investimento, tornando-se por isso mais célere. Percebi, também, que depois de participarem no Agribusiness, as empresas adquirem mais conhecimento, fortalecem contactos, diversificam os mercados e alcançam mais oportunidades de negócio. Por outro lado, as empresas podem tornar-se mais dependentes destes programas, não criando a oportunidade para efetuarem outro tipo de empreendimentos internacionais sozinhas. Adicionalmente, as missões inversas podem suportar possíveis investimentos internos nos países visitados (anfitriões), para além da promoção das exportações a que se destinam.
Reverse Trade Missions, a tool of Commercial Diplomacy, are part of the Export Promotion Programs and aim to leverage the internationalization of companies. Some results of the participation in the missions involve the evaluation of the export performance of the company, however I wanted to verify the effects that the participation in the reverse trade missions have on the entry modes. The main research question then arose "What is the impact of the reverse trade missions on the entry modes?” The aim was to analyse the reverse Agribusiness mission of AgroCluster, the Ribatejo Agroindustrial Cluster, whose editions took place in 2014, 2016, 2017 and 2019. I supported the research in the case study to answer the research question. Using primary data, such as interviews with entrepreneurs, and secondary data, such as research on web pages, press releases and other documents, and the help of Nvivo, a qualitative data analysis software, I was able to draw the main conclusions from the study. In particular, I’ve found that exporting is the preferred entry mode for companies because it requires less control and investment, and therefore faster. I’ve also noticed that after participating in Agribusiness, companies acquire more knowledge, strengthen contacts, diversify markets and achieve more business opportunities. On the other hand, companies may become more dependent on these programs, not creating the opportunity to carry out other types of international ventures on their own. Also, reverse trade missions can support possible internal investments in the visited countries (hosts), in addition to the promotion of exports for which they are intended.
Reverse Trade Missions, a tool of Commercial Diplomacy, are part of the Export Promotion Programs and aim to leverage the internationalization of companies. Some results of the participation in the missions involve the evaluation of the export performance of the company, however I wanted to verify the effects that the participation in the reverse trade missions have on the entry modes. The main research question then arose "What is the impact of the reverse trade missions on the entry modes?” The aim was to analyse the reverse Agribusiness mission of AgroCluster, the Ribatejo Agroindustrial Cluster, whose editions took place in 2014, 2016, 2017 and 2019. I supported the research in the case study to answer the research question. Using primary data, such as interviews with entrepreneurs, and secondary data, such as research on web pages, press releases and other documents, and the help of Nvivo, a qualitative data analysis software, I was able to draw the main conclusions from the study. In particular, I’ve found that exporting is the preferred entry mode for companies because it requires less control and investment, and therefore faster. I’ve also noticed that after participating in Agribusiness, companies acquire more knowledge, strengthen contacts, diversify markets and achieve more business opportunities. On the other hand, companies may become more dependent on these programs, not creating the opportunity to carry out other types of international ventures on their own. Also, reverse trade missions can support possible internal investments in the visited countries (hosts), in addition to the promotion of exports for which they are intended.
Description
Keywords
Missões inversas Modos de entrada Estudo de caso Portugal Reverse trade missions/incomig trade missions Entry modes Case study AgroCluster