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O desenvolvimento da Internet veio trazer muitas mudanças e adaptações aos meios de comunicação, incluindo a imprensa. Consequência das alterações que ocorreram na imprensa digital, os jornais adaptaram-se, começando dar uso à Internet e às redes sociais como forma de partilhar os seus conteúdos, obter mais informações de diferentes fontes e criar uma maior ligação com o seu público. Foram vários os jornais que ao longo do tempo criaram os seus
websites e contas nas redes sociais, a exemplo do Jornal Público. A presente dissertação tem como problema de estudo as práticas jornalísticas, do jornal
Público, de disseminação de conteúdos e estratégias nas redes sociais. Procura-se responder à seguinte pergunta de investigação: “De que forma as redes sociais são utilizadas pelo Jornal Público na divulgação de notícias e na comunicação com o seu público?”. A pertinência desta investigação prende-se com o facto de o uso de redes sociais no jornalismo ser relativamente recente e pouco estudado acerca de jornais portugueses, e com o facto de a presença do
jornalismo nas redes sociais aumentar o debate na esfera pública, tema importante neste estudo. O objetivo desta investigação é contribuir para um melhor entendimento do uso das redes sociais pelos media portugueses, contribuindo para se ter uma visão deste tema acerca do meio nacional, fornecendo uma perspetiva portuguesa sobre o tema e relacioná-la não só com o papel jornalístico nas redes sociais mas também do papel das redes sociais no jornalismo. Para realizar este estudo de caso qualitativo foi feita uma aproximação teórica e revisão de literatura que engloba três temáticas deste estudo: a Internet e o jornalismo; as redes sociais; e as redes sociais e o jornalismo. Após o enquadramento teórico, procedeu-se a uma metodologia
qualitativa onde fez-se a observação e monitoramento de publicações e comentários no Instagram do Público em quatro meses escolhidos; foi realizada uma entrevista semiestruturada à editora das redes sociais do jornal. Procedeu-se depois a uma análise de conteúdo de todo o material recolhido ao longo do estudo. Os principais resultados indicam que as redes sociais são utilizadas pelo Público na partilha de publicações de cariz informativo sobre temas relevantes para a sociedade, sendo na sua maioria sobre política e economia. Conclui-se também que existe interação do público através de comentários e gostos, criando-se um espaço de debate e discussão sobre os temas publicados, temas esses de interesse público, apesar de não haver interação da parte do jornal.
The development of the Internet has brought many changes and adaptations to the media, including the press. As a result of the changes that have taken place in the digital press, newspapers have adapted, starting to use the Internet and social networks as a way of sharing their content, obtaining more information from different sources and creating a greater connection with their audience. Several newspapers have created their own websites and social media accounts over time, such as the Público newspaper. The problem of this dissertation is to study the journalistic practices of the Público newspaper in disseminating content and strategies on social networks. It seeks to answer the following research question: "How are social networks used by the Público newspaper to disseminate news and communicate with its audience?". The relevance of this research lies in the fact that the use of social networks in journalism is relatively recent and little studied about portuguese newspapers, and the fact that the presence of journalism on social networks increases debate in the public sphere, an important theme in this study. The aim of this research is to contribute to a better understanding of the use of social networks by the portuguese media, helping to provide an insight into this issue from a national perspective, providing a portuguese perspective on the issue and relating it not only to the journalistic role in social networks but also to the role of social networks in journalism. In order to carry out this qualitative case study, a theoretical approach and literature review was carried out that encompasses the three themes of this study: the Internet and journalism; social networks; and social networks and journalism. After the theoretical framework, we proceeded with a qualitative methodology in which we observed and monitored posts and comments on Público's Instagram in four selected months; a semi-structured interview was conducted with the newspaper's social media editor. A content analysis was then carried out on all the material collected throughout the study. The main results indicate that social networks are used by Público to share informative posts on topics that are relevant to society, most of which are about politics and the economy. It is also concluded that there is public interaction through comments and likes, creating a space for debate and discussion on the topics published, which are of public interest, despite the lack of interaction on the part of the newspaper.
The development of the Internet has brought many changes and adaptations to the media, including the press. As a result of the changes that have taken place in the digital press, newspapers have adapted, starting to use the Internet and social networks as a way of sharing their content, obtaining more information from different sources and creating a greater connection with their audience. Several newspapers have created their own websites and social media accounts over time, such as the Público newspaper. The problem of this dissertation is to study the journalistic practices of the Público newspaper in disseminating content and strategies on social networks. It seeks to answer the following research question: "How are social networks used by the Público newspaper to disseminate news and communicate with its audience?". The relevance of this research lies in the fact that the use of social networks in journalism is relatively recent and little studied about portuguese newspapers, and the fact that the presence of journalism on social networks increases debate in the public sphere, an important theme in this study. The aim of this research is to contribute to a better understanding of the use of social networks by the portuguese media, helping to provide an insight into this issue from a national perspective, providing a portuguese perspective on the issue and relating it not only to the journalistic role in social networks but also to the role of social networks in journalism. In order to carry out this qualitative case study, a theoretical approach and literature review was carried out that encompasses the three themes of this study: the Internet and journalism; social networks; and social networks and journalism. After the theoretical framework, we proceeded with a qualitative methodology in which we observed and monitored posts and comments on Público's Instagram in four selected months; a semi-structured interview was conducted with the newspaper's social media editor. A content analysis was then carried out on all the material collected throughout the study. The main results indicate that social networks are used by Público to share informative posts on topics that are relevant to society, most of which are about politics and the economy. It is also concluded that there is public interaction through comments and likes, creating a space for debate and discussion on the topics published, which are of public interest, despite the lack of interaction on the part of the newspaper.
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Jornalismo Redes sociais Portugal Esfera pública Jornal Público Journalism Social networks Public sphere Público newspaper