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Abstract(s)
O seguinte trabalho pretende analisar sobre até que ponto é que as estratégias de comunicação interna implementadas na redação jornalística da SIC podem contribuir para bem-estar dos jornalistas. Neste contexto, foi realizado um trabalho de investigação que cruza as áreas do Jornalismo Televisivo e da Comunicação Interna. Sendo a comunicação interna um meio de comunicação abrangente, interessa investigar, analisar e perceber de que forma é que esta área da comunicação se estabelece na cultura organizacional da redação de um médium jornalístico, neste caso, na redação jornalística da SIC, uma vez que a interseção entre os conceitos de comunicação interna e as redações jornalísticas são áreas pouco exploradas. Até à data, nas investigações sobre este tema, a redação jornalística não é o objeto central, pelo que este trabalho académico constitui, acima de tudo, uma tentativa de explorar o impacto da comunicação interna no estabelecimento de uma cultura jornalística na redação da SIC, um conceito que defende a qualidade da informação apresentada e as características comportamentais que influenciam o trabalho. Com este estudo pretendo analisar a articulação entre os conceitos “comunicação interna” com o “médium televisivo” aplicado ao caso SIC, começando pela sua cultura organizacional jornalística até ao impacto que a mesma poderá ter a nível do bem-estar dos jornalistas da SIC, através de literatura disponível, questionários e entrevistas. Por fim, destaco a importância no investimento em estratégias de comunicação interna, como tecnologias apropriadas e canais eficientes, bem como a promoção de uma cultura aberta ao diálogo e feedback’s construtivos. Espera-se que este estudo sensibilize sobre a relevância da comunicação interna na redação jornalística da SIC e inspire pesquisas adicionais nessa área para fortalecer a competitividade da empresa no mercado mediático.
The following study aims to analyze to what extent the internal communication strategies implemented in the editorial department of SIC can contribute to the well-being of journalists. In this context, research work has been carried out that intersects the fields of Television Journalism and Internal Communication. As internal communication is a comprehensive means of communication, it is interesting for me to investigate, analyze, and understand how this area of communication is established within the organizational culture of a journalistic medium, in this case, the editorial department of SIC. Given that the intersection between the concepts of internal communication and journalistic newsrooms is an underexplored area in current research, this academic work primarily constitutes an attempt to explore the impact of internal communication on the establishment of a journalistic culture within SIC's editorial department. This concept advocates for the quality of the information presented and the behavioral characteristics that influence the work. With this study, I aim to analyze the alignment between the concepts of "internal communication" and the "television medium" applied to the case of SIC, beginning with its journalistic organizational culture and extending to the potential impact it may have on the well-being of SIC's journalists. This analysis will be conducted using available literature, questionnaires, and interviews. Finally, I emphasize the importance of investing in internal communication strategies, such as appropriate technologies and efficient channels, as well as promoting a culture that encourages open dialogue and constructive feedback. It is expected that this study will raise awareness of the relevance of internal communication within the journalistic newsroom of SIC and inspire further research in this area to enhance the company's competitiveness in the media market.
The following study aims to analyze to what extent the internal communication strategies implemented in the editorial department of SIC can contribute to the well-being of journalists. In this context, research work has been carried out that intersects the fields of Television Journalism and Internal Communication. As internal communication is a comprehensive means of communication, it is interesting for me to investigate, analyze, and understand how this area of communication is established within the organizational culture of a journalistic medium, in this case, the editorial department of SIC. Given that the intersection between the concepts of internal communication and journalistic newsrooms is an underexplored area in current research, this academic work primarily constitutes an attempt to explore the impact of internal communication on the establishment of a journalistic culture within SIC's editorial department. This concept advocates for the quality of the information presented and the behavioral characteristics that influence the work. With this study, I aim to analyze the alignment between the concepts of "internal communication" and the "television medium" applied to the case of SIC, beginning with its journalistic organizational culture and extending to the potential impact it may have on the well-being of SIC's journalists. This analysis will be conducted using available literature, questionnaires, and interviews. Finally, I emphasize the importance of investing in internal communication strategies, such as appropriate technologies and efficient channels, as well as promoting a culture that encourages open dialogue and constructive feedback. It is expected that this study will raise awareness of the relevance of internal communication within the journalistic newsroom of SIC and inspire further research in this area to enhance the company's competitiveness in the media market.
Description
Keywords
Bem-estar organizacional Comunicação interna Engagement Liderança Organizações Pessoas Organizational well-being Internal communication Leadership Organizations People