Advisor(s)
Abstract(s)
O futebol é um fenómeno central na sociedade, com uma importância crescente
inclusivamente nos meios de comunicação social. Vamos começar por observar as origens
do futebol para compreendermos de onde surgiu o objecto de estudo. Seguidamente,
baseando-nos no trabalho de diversos autores, analisamos o processo de identificação que
ocorre com os adeptos, bem como o sentimento de pertença que é criado. A tríade
formulada entre futebol, media e sociedade é também observada. Sempre com uma base
teórica de trabalhos anteriormente realizados, retratamos também a vertente de negócio
que o desporto tem, tanto do ponto de vista das marcas, como do ponto de vista dos clubes.
Com base num capítulo de génese mais empírica, iremos também dividir e analisar o jogo
de futebol como um todo, incluindo tudo o que antecede e precede a partida. Como
resultado, propomos uma abordagem multidisciplinar a um fenómeno global, com o
objectivo de ajudar a compreender as razões de sucesso deste desporto.
Football is a central phenomenon in society, with a growing importance, even amongst the media. We will start by observing the origins of football in order to understand where our object of study came from. Then, following the work of a variety of authors, we will analyse the process of identity that occurs with the supporters, as well as the feeling of belonging that is created. The triad between football, media and society is also observed. Always founded on a theoretical base of previous works, we also portrait this sport as a business from both the brands and clubs point of view. Based on a chapter with a more empirical nature, we will also divide and analyse a football game as a whole, including everything that happens before and after the match. As a result, we propose a multidisciplinary approach to a global phenomenon, aiming to understand its reasons for success.
Football is a central phenomenon in society, with a growing importance, even amongst the media. We will start by observing the origins of football in order to understand where our object of study came from. Then, following the work of a variety of authors, we will analyse the process of identity that occurs with the supporters, as well as the feeling of belonging that is created. The triad between football, media and society is also observed. Always founded on a theoretical base of previous works, we also portrait this sport as a business from both the brands and clubs point of view. Based on a chapter with a more empirical nature, we will also divide and analyse a football game as a whole, including everything that happens before and after the match. As a result, we propose a multidisciplinary approach to a global phenomenon, aiming to understand its reasons for success.