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Orientador(es)
Resumo(s)
O objetivo deste trabalho consiste em identificar as barreiras ao comércio eletrónico em Portugal, face a outros países europeus. Foi adotado um modelo para compreender a variação das práticas de comércio eletrónico em Portugal com base em quatro dimensões: Risco Percebido, Facilidade de Uso Percebida, Utilidade Percebida, e Experiência Online. Este modelo foi testado numa amostra de 101 indivíduos, tendo sido possível encontrar uma correlação positiva entre as práticas de comércio eletrónico e a facilidade de utilização percebida, a utilidade percebida e a experiência online.
The purpose of this paper is to understand the obstacles to e-commerce in Portugal compared to other European countries. In order to understand the variation of the e-commerce practices in Portugal, a model was proposed. In this model four constructs were used as explanatory variables: Perceived Risks; Perceived Ease of Use; Perceived Usefulness; and Online Experience. This model was tested in a sample of 101 respondents which allowed finding a positive correlation between the E-commerce Practices and the Perceived Ease of Use, the Perceived Usefulness, and the Online Experience constructs
The purpose of this paper is to understand the obstacles to e-commerce in Portugal compared to other European countries. In order to understand the variation of the e-commerce practices in Portugal, a model was proposed. In this model four constructs were used as explanatory variables: Perceived Risks; Perceived Ease of Use; Perceived Usefulness; and Online Experience. This model was tested in a sample of 101 respondents which allowed finding a positive correlation between the E-commerce Practices and the Perceived Ease of Use, the Perceived Usefulness, and the Online Experience constructs
Descrição
Palavras-chave
Comércio eletrônico Risco percebido Utilidade percebida Experiência online E-commerce Perceived risk Perceived usefulness Online experience
Contexto Educativo
Citação
CAVADAS, Luís [et al.] – Fatores de inibição na compra on-line . Gestão e Desenvolvimento. Viseu. ISSN 0872-556X. Nº 25 (2017), p. 3-26.
Editora
Universidade Católica Portuguesa