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| 3.45 MB | Adobe PDF |
Advisor(s)
Abstract(s)
O presente relatório de estágio tem como objetivo apresentar uma análise do trabalho realizado entre 20 de novembro de 2019 e 4 de abril de 2020, no Hard Club. No decurso do estágio foram aplicados conhecimentos teóricos e práticos adquiridos durante a componente letiva do Mestrado em Gestão de Indústrias Criativas, da Universidade Católica Portuguesa. Nele é descrito a estrutura da sala de espetáculos, o seu modo de funcionamento, assim como os métodos e processos utilizados no estágio durante a realização das diferentes atividades, assim como a apresentação de uma proposta para a realização de um evento no âmbito da música Synthwave, o SYNTHMANIA. Na primeira parte, o relatório descreve a história da sala de espetáculos, explorando não só o passado, mas também a sua realidade atual e o seu enquadramento no setor e na cidade do Porto. Nesta parte do relatório é abordada a sua estrutura e o seu funcionamento. No capítulo seguinte, são apresentadas e analisadas as atividades que foram realizadas durante o estágio, indicando a relevância para a experiência profissional, para a entidade de acolhimento e as conclusões dai retiradas. Nos apêndices ao relatório estão alguns dos trabalhos que fazem parte dessas mesmas atividades. Na última parte é apresentada a proposta para a produção de um evento de música Synthwave, sob a forma de um plano de Marketing e Comunicação.
The purpose of this internship report is to present an analysis of the work carried out between the 20th of November 2019, and April 4th, at Hard Club. During the internship, theoretical and practical knowledge acquired during my attendance in the Masters in Management for the Creative Industries at Universidade Católica Portuguesa were applied. It describes the structure of the venue, its mode of operation, as well as the methods and processes used in the internship during the execution of the different activities, as well as a proposal for the realization of an event within the scope of Synthwave music, SYNTHMANIA. In the first part, the report describes the history of the venue, exploring not only the past, but also its current reality and context in the sector and in the city of OPorto. This part of the report discusses its structure and its functioning. In the next chapter, the activities that were carried out during the internship are presented and analyzed, indicating their relevance for my professional experience, for the host and the conclusions that were drawn from them. In the last section, the proposal for the production of the Synthwave music event is presented, in the form of a Marketing and Communication plan.
The purpose of this internship report is to present an analysis of the work carried out between the 20th of November 2019, and April 4th, at Hard Club. During the internship, theoretical and practical knowledge acquired during my attendance in the Masters in Management for the Creative Industries at Universidade Católica Portuguesa were applied. It describes the structure of the venue, its mode of operation, as well as the methods and processes used in the internship during the execution of the different activities, as well as a proposal for the realization of an event within the scope of Synthwave music, SYNTHMANIA. In the first part, the report describes the history of the venue, exploring not only the past, but also its current reality and context in the sector and in the city of OPorto. This part of the report discusses its structure and its functioning. In the next chapter, the activities that were carried out during the internship are presented and analyzed, indicating their relevance for my professional experience, for the host and the conclusions that were drawn from them. In the last section, the proposal for the production of the Synthwave music event is presented, in the form of a Marketing and Communication plan.
Description
Keywords
Hard Club Synthwave Eventos Marketing de eventos Events Event marketing