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Atualmente, existe um número cada vez maior de empresas a apostar na comunicação, pois acreditam que a mesma é fundamental para captar e manter os seus stakeholders. No entanto, dada a conjuntura socioeconómica presente, as organizações vêem-se forçadas a abdicar de recursos que implicam custos adicionais, sendo a comunicação um dos alvos afetados por essa decisão.
Impulsionado pela realização de um estágio na área de comunicação interna do departamento de Negociação e Compras do Grupo EDP, o presente trabalho académico consiste num estudo de caso que analisa a perceção dos colaboradores face à comunicação interna desenvolvida no âmbito do referido departamento, avaliando, igualmente, os fatores decisivos para uma comunicação interna eficaz. Procuramos, assim, descrever o contexto em que o estágio foi realizado, dando enfoque ao tema da comunicação organizacional.
O presente trabalho permite, também, compreender o papel dos suportes de comunicação utilizados no departamento de Negociação e Compras do Grupo EDP, bem como das ações comunicacionais realizadas, da liderança, da cultura e identidade organizacionais, da organização do espaço físico, e de outros fatores, na satisfação dos colaboradores e no desenvolvimento da comunicação interna.
Nowadays, there is a growing number of organizations investing in communication, since they believe it is fundamental to captivate and retain their stakeholders. However, due to the present economic juncture, organizations see themselves forced to abdicate of resources that imply additional costs. That decision leads to communication being one of the affected targets. Driven by an internship in the internal communication area of the EDP Group Negotiation and Purchasing Department, the current academic work consists of a case-study that analyses the collaborators’ perception of the communication developed among the mentioned department and that also evaluates the decisive factors for an efficient internal communication. Therefore, we describe the context in which the internship was conducted, focusing on the subject of organizational communication. The present academic work also understands the role of the internal communication tools, of the developed communication actions, of leadership and corporate identity and culture, of the physical space organization, as well as of other aspects in the collaborators’ satisfaction and in the development of internal communication, within the Negotiation and Purchasing department of the EDP Group.
Nowadays, there is a growing number of organizations investing in communication, since they believe it is fundamental to captivate and retain their stakeholders. However, due to the present economic juncture, organizations see themselves forced to abdicate of resources that imply additional costs. That decision leads to communication being one of the affected targets. Driven by an internship in the internal communication area of the EDP Group Negotiation and Purchasing Department, the current academic work consists of a case-study that analyses the collaborators’ perception of the communication developed among the mentioned department and that also evaluates the decisive factors for an efficient internal communication. Therefore, we describe the context in which the internship was conducted, focusing on the subject of organizational communication. The present academic work also understands the role of the internal communication tools, of the developed communication actions, of leadership and corporate identity and culture, of the physical space organization, as well as of other aspects in the collaborators’ satisfaction and in the development of internal communication, within the Negotiation and Purchasing department of the EDP Group.
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Comunicação organizacional Comunicação interna Cultura organizacional Identidade organizacional Liderança Organizational communication Internal communication Corporate culture Corporate identity Leadership