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Este trabalho tem como objetivo relatar o estágio realizado, na Fundação Cupertino de Miranda, no âmbito do mestrado em Gestão de Indústrias Criativas, da Escola das Artes da Universidade Católica Portuguesa. Este relatório expõe todas as vivências de trabalho, integradas no departamento da biblioteca da instituição. Tem como finalidade a caracterização de todo o percurso realizado, com enfoque no novo projeto, o Centro Português do Surrealismo. Foi também desenvolvida uma reflexão sobre a instituição agregadora, e apresentada uma proposta de comunicação, orientada nas plataformas online. De salientar ainda, que foi desenvolvido neste relatório de estágio, um breve estudo ao movimento surrealista português e internacional, e apresentado os núcleos, e os acervos documentais e artísticos, presentes na instituição e nos seus departamentos. Pretende-se dotar a Fundação Cupertino de Miranda de informação que permita uma compreensão clara sobre as potencialidades das plataformas online, em especial nas redes sociais. É destacada a importância destas componentes para a comunicação e divulgação do novo Centro Português do surrealismo, e no desenvolvimento de uma equipa apenas focada nestes conteúdos.
This study aims to report the internship at Cupertino Miranda Foundation, within the framework of the Master in Creative Industries Management at the School of Arts of the Portuguese Catholic University. This report exposes all the working experiences that are integrated into the institution's library department. Its purpose is to characterize the entire journey, with a focus on the new project, the Portuguese Centre of Surrealism. A reflection on the aggregating institution was also developed, and a communication proposal oriented to the online platforms was presented. It should be noted that a brief study of the Portuguese and international surrealist movement was included within this internship report, while also presenting the centres and documentary and artistic collections of the institution, and its departments. The ambition of this study is to provide Cupertino Miranda Foundation with information that allows a clear understanding on the potentials of online platforms, particularly of social networks. It is highlighted the importance of these components for the communication and dissemination of the new Portuguese Centre for Surrealism, and the development of a team focused only on these contents.
This study aims to report the internship at Cupertino Miranda Foundation, within the framework of the Master in Creative Industries Management at the School of Arts of the Portuguese Catholic University. This report exposes all the working experiences that are integrated into the institution's library department. Its purpose is to characterize the entire journey, with a focus on the new project, the Portuguese Centre of Surrealism. A reflection on the aggregating institution was also developed, and a communication proposal oriented to the online platforms was presented. It should be noted that a brief study of the Portuguese and international surrealist movement was included within this internship report, while also presenting the centres and documentary and artistic collections of the institution, and its departments. The ambition of this study is to provide Cupertino Miranda Foundation with information that allows a clear understanding on the potentials of online platforms, particularly of social networks. It is highlighted the importance of these components for the communication and dissemination of the new Portuguese Centre for Surrealism, and the development of a team focused only on these contents.
Descrição
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Fundação Cupertino de Miranda Surrealismo Centro Português do Surrealismo Comunicação Redes sociais Cupertino Miranda Foundation Surrealism Portuguese Centre of Surrealism Communication Social networks