Publication
Transforming traditions : impact of covid-19 on personal training sector in Portugal
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Ribeiro, Rita Moura Bastos de Almeida | |
| dc.contributor.author | Oliveira, Beatriz Ferreira | |
| dc.date.accessioned | 2024-12-13T20:08:18Z | |
| dc.date.available | 2024-12-13T20:08:18Z | |
| dc.date.issued | 2024-07-11 | |
| dc.date.submitted | 2024-04 | |
| dc.description.abstract | This study investigates the profound impact of the COVID-19 pandemic on the operational dynamics of personal trainers' businesses and the emergence of novel opportunities within the personal training services. The research is guided by two primary questions: How has the COVID-19 pandemic influenced the traditional business models of personal trainers? What innovative business opportunities have arisen as a response to the pandemic- disruptions? To address these questions, the study employs a multifaceted approach by doing 21 interviews to personal trainers. It assesses the disruptive effects of the pandemic on operational strategies and revenue generation mechanisms, identifies and analyses the specific challenges faced by personal trainers, explores the diverse range of adaptation strategies employed to navigate pandemic challenges, and evaluates the effectiveness of these strategies, analyses emergent business opportunities within the personal training services sector. Through a comprehensive analysis, this study aims to provide valuable insights into the evolving landscape of personal training services in the wake of the COVID-19 pandemic. The findings demonstrate that the pandemic transformed the personal training sector by prompting a revaluation of traditional business models and the emergence of innovative opportunities for growth. Personal trainers demonstrated a resilience by swiftly adapting to virtual platforms and started engaging in technology and social media to keep their clients motivated and promoting their services. | pt_PT |
| dc.description.abstract | Este estudo investiga o impacto profundo da pandemia de COVID-19 na dinâmica operacional dos negócios dos personal trainers e o surgimento de novas oportunidades dentro dos serviços de treino pessoal. A pesquisa é guiada por duas perguntas principais: Como a pandemia de COVID-19 influenciou os modelos de negócios tradicionais dos personal trainers? Quais oportunidades de negócios inovadoras surgiram como resposta às perturbações causadas pela pandemia? Para abordar essas questões, o estudo emprega uma abordagem multifacetada, realizando 21 entrevistas com personal trainers. Ele avalia os efeitos disruptivos da pandemia nas estratégias operacionais e nos mecanismos de geração de receita, identifica e analisa os desafios específicos enfrentados pelos personal trainers, explora a diversidade de estratégias de adaptação empregadas para enfrentar os desafios da pandemia e avalia a eficácia dessas estratégias, analisa as oportunidades de negócios emergentes dentro do setor de serviços de treinamento pessoal. Através de uma análise abrangente, este estudo visa fornecer insights valiosos sobre o cenário em evolução dos serviços de treinamento pessoal no rescaldo da pandemia de COVID-19. Os resultados demonstram que a pandemia transformou o setor de treino pessoal, levando a uma reavaliação dos modelos de negócios tradicionais e ao surgimento de oportunidades inovadoras de crescimento. Os personal trainers demonstraram resiliência ao se adaptarem rapidamente a plataformas virtuais e começarem a utilizar tecnologia e redes sociais para manter seus clientes motivados e promover seus serviços. | pt_PT |
| dc.identifier.tid | 203746554 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.14/47524 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Personal trainers | pt_PT |
| dc.subject | Training | pt_PT |
| dc.subject | Pandemic | pt_PT |
| dc.subject | Technology | pt_PT |
| dc.subject | Online training | pt_PT |
| dc.subject | Portugal | pt_PT |
| dc.subject | Treino pessoal | pt_PT |
| dc.subject | Treino | pt_PT |
| dc.subject | Pandemia | pt_PT |
| dc.subject | Tecnologia | pt_PT |
| dc.subject | Treino online | pt_PT |
| dc.title | Transforming traditions : impact of covid-19 on personal training sector in Portugal | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Mestrado em Gestão | pt_PT |