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Determinantes do IDE no setor turístico da Madeira
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O objetivo deste trabalho é identificar e analisar os principais fatores que influenciam a decisão de investimento de investidores estrangeiros no setor do turismo na Madeira, uma das principais indústrias da região. Representando uma parcela significativa do Produto Interno Bruto (PIB) regional, o turismo não só impulsiona a economia local, como também desempenha um papel fundamental na crescente atração de investimento direto estrangeiro (IDE). Para responder a esta questão, foi adotada uma metodologia mista, mas essencialmente qualitativa, baseada no método de estudo de caso, com recurso à análise de entrevistas semiestruturadas realizadas com agentes chave e investidores. Os resultados apontam que os fatores mais determinantes são as ligações aéreas, fatores naturais e intrínsecos à ilha como a sua natureza, clima e qualidade de vida, o capital humano, a qualidade das infraestruturas e a estabilidade política e segurança dos investimentos, com grande destaque também para o papel da Associação de Promoção da Madeira (APM). Este estudo reforça assim a importância de um modelo de gestão que equilibre fatores tradicionais, como infraestrutura e capital humano, com os atributos únicos da Madeira, como a hospitalidade e os diferenciais naturais e culturais. Quanto à relevância dos resultados, destaca-se a necessidade de priorizar a expansão das conexões aéreas, com foco no aumento de voos diretos para mercados estratégicos. É igualmente essencial continuar a investir no capital humano, promovendo a hospitalidade e a qualificação profissional, bem como aprimorar as infraestruturas dos principais pontos turísticos. Adicionalmente, é importante dar ênfase ao desenvolvimento de projetos sustentáveis e à promoção contínua da autenticidade e diversidade da ilha como um destino anual, fortalecendo o papel de entidades como a APM, dada a crescente procura por iniciativas com essas características. Por fim, a redução da burocracia e a implementação de reformas administrativas são cruciais para criar um ambiente mais eficiente e competitivo, respondendo a uma das principais limitações identificadas no estudo.
The objective of this study is to identify and analyse the main factors that influence the investment decision of foreign investors in the tourism sector in Madeira, one of the main industries in the region. Representing a significant portion of the region's Gross Domestic Product (GDP), tourism not only drives the local economy, but also plays a key role in attracting increasing foreign direct investment (FDI). To answer this question, a mixed but essentially qualitative methodology was adopted, based on the case study method, using the analysis of semi-structured interviews conducted with key stakeholders and investors. The results indicate that the most determining factors are air connections, natural and intrinsic factors of the island such as its nature, climate and quality of life, human capital, the quality of infrastructure, political stability and investment security, with a strong emphasis also on the role of the Madeira Promotion Association (APM). This study thus reinforces the importance of a management model that balances traditional factors, such as infrastructure and human capital, with the unique attributes of Madeira, such as hospitality and natural and cultural differentials. Regarding the relevance of the results, it is worth highlighting the need to prioritize the expansion of air connections, with a focus on increasing direct flights to strategic markets. It is also essential to invest in human capital, promoting hospitality and professional qualifications, as well as improving the infrastructure of the main tourist attractions. Additionally, it is important to emphasize the development of sustainable projects and the continuous promotion of the authenticity and diversity of the island as an annual destination, strengthening the role of entities such as the APM, given the growing demand for initiatives with these characteristics. Finally, reducing bureaucracy and implementing administrative reforms are crucial to creating a more efficient and competitive environment, responding to one of the main limitations identified in the study.
The objective of this study is to identify and analyse the main factors that influence the investment decision of foreign investors in the tourism sector in Madeira, one of the main industries in the region. Representing a significant portion of the region's Gross Domestic Product (GDP), tourism not only drives the local economy, but also plays a key role in attracting increasing foreign direct investment (FDI). To answer this question, a mixed but essentially qualitative methodology was adopted, based on the case study method, using the analysis of semi-structured interviews conducted with key stakeholders and investors. The results indicate that the most determining factors are air connections, natural and intrinsic factors of the island such as its nature, climate and quality of life, human capital, the quality of infrastructure, political stability and investment security, with a strong emphasis also on the role of the Madeira Promotion Association (APM). This study thus reinforces the importance of a management model that balances traditional factors, such as infrastructure and human capital, with the unique attributes of Madeira, such as hospitality and natural and cultural differentials. Regarding the relevance of the results, it is worth highlighting the need to prioritize the expansion of air connections, with a focus on increasing direct flights to strategic markets. It is also essential to invest in human capital, promoting hospitality and professional qualifications, as well as improving the infrastructure of the main tourist attractions. Additionally, it is important to emphasize the development of sustainable projects and the continuous promotion of the authenticity and diversity of the island as an annual destination, strengthening the role of entities such as the APM, given the growing demand for initiatives with these characteristics. Finally, reducing bureaucracy and implementing administrative reforms are crucial to creating a more efficient and competitive environment, responding to one of the main limitations identified in the study.
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IDE Determinantes de investimento Setor do turismo Madeira FDI Investment determinants Tourism sector
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Without CC licence