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O presente projeto desenvolve-se em contexto de estágio, focando a abordagem da gestão que procura potencializar os saberes tácitos e explícitos de uma organização e dos seus colaboradores.
A evolução para a globalização tornou a Gestão do Conhecimento numa área importante na valorização organizacional. A abordagem por uma gestão do valor intangível aparece como um meio diferenciador no atual quadro competitivo, além de ser um caminho complementar ao adotado na era industrial. Contudo, ainda se discute a orientação deste modelo administrativo, principalmente pelos defensores do valor tangível do negócio.
Em sintonia com outras disciplinas, como o marketing, a gestão de competências e as tecnologias de informação, pretende-se criar uma envolvente capaz de trabalhar as soft e as hard skills dos colaboradores e utilizá-las como fator diferenciador na relação com os stakeholders. Além disto, existe também um conjunto de processos utilizados para potenciar a partilha do conhecimento, como é o caso das Comunidades de Prática. O incentivo aos relacionamentos formais e informais dentro de uma organização é feito de forma a que as pessoas troquem ideias, para que daí surjam novas visões estratégicas.
É neste cenário que se enquadra o estágio realizado no departamento de Knowledge Management da PwC. As tarefas desenvolvidas, incidem na criação, codificação e transferência de conhecimento, com o objetivo de o disponibilizar para melhorar os serviços centrais. Esta experiência foi metodologicamente estruturada na ótica da investigação-ação e como observador participante, ofereci soluções de melhoria no desempenho do research. Face à complexidade encontrada, é proposto o incentivo a tarefas de brainstorming e focus group para que exista uma maior interação entre os trabalhadores do conhecimento.
This project is developed in an internship context which focuses on a management approach that seeks to enhance the tacit and explicit knowledge of an organization and its employees. Globalization transformed the knowledge management into one of the key areas of organizational improvement. The approach through the management of intangible value comes as a distinctive device in today’s competitive environment, and it’s also a complementary path to the one adopted during the industrial era. However, this management model is still debated, mainly by the supporters of the business’ tangible value. In consonance with other discipline, as marketing, skills management and information technologies, the purpose is to create an environment capable of working the employees’ soft and hard skills and use them as a distinctive device in the relationship with stakeholders. Moreover, there’s series of procedures used to enhance the share of knowledge, such as the Communities of Practice. The stimulus of formal and informal relationships within an organization is made in a way so that people may exchange ideas in order to create new strategies. This internship occurred in this setting and it took place in PwC’s Knowledge Management department. The tasks developed focus on creation, coding and transmission of knowledge, with the purpose to improve central services. This experiment was methodologically structured in a action research prism and, as an active observer, I came out with solutions to improve researches. Due to the complexity founded it is suggested the stimulus of brainstorming tasks and focus group in order to improve the interaction between knowledge employees.
This project is developed in an internship context which focuses on a management approach that seeks to enhance the tacit and explicit knowledge of an organization and its employees. Globalization transformed the knowledge management into one of the key areas of organizational improvement. The approach through the management of intangible value comes as a distinctive device in today’s competitive environment, and it’s also a complementary path to the one adopted during the industrial era. However, this management model is still debated, mainly by the supporters of the business’ tangible value. In consonance with other discipline, as marketing, skills management and information technologies, the purpose is to create an environment capable of working the employees’ soft and hard skills and use them as a distinctive device in the relationship with stakeholders. Moreover, there’s series of procedures used to enhance the share of knowledge, such as the Communities of Practice. The stimulus of formal and informal relationships within an organization is made in a way so that people may exchange ideas in order to create new strategies. This internship occurred in this setting and it took place in PwC’s Knowledge Management department. The tasks developed focus on creation, coding and transmission of knowledge, with the purpose to improve central services. This experiment was methodologically structured in a action research prism and, as an active observer, I came out with solutions to improve researches. Due to the complexity founded it is suggested the stimulus of brainstorming tasks and focus group in order to improve the interaction between knowledge employees.
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Gestão do conhecimento Ativo intangível Organizações aprendentes Comunidades de prática PwC Knowledge management Intangible assets Learning organizations Communities of practice