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Abstract(s)
A indústria da moda produz benefícios substanciais para a economia a nível de comércio, empregabilidade, investimentos e renda em todo o mundo (López, Iglesias e Puente, 2021), no entanto, por outro lado, sofre atualmente um escrutínio global derivado às suas operações ao longo da cadeia de valor que se revelam devastadoras para o meio ambiente. A indústria têxtil e do vestuário (ITV) são consideradas a segunda indústria mais poluente e insustentável do mundo (seguida da indústria petrolífera) e tem um impacto desmoralizante sobre o meio ambiente durante todos os processos - produção, venda e consumo (Kim, Jung e Lee; 2021). Segundo Kalambura, Pedro e Paixão (2020) é necessário desacelerar e preconizar uma alternativa à produção em massa procurando métodos mais sustentáveis de produção e consumo. A ITV carece de inovação, isto é, de novas práticas, estratégias e modelos de negócio mais sustentáveis que visem a diminuição das externalidades provocadas pelo setor. Deste modo, para dar resposta a esta problemática e contribuir para o desenvolvimento sustentável, propõe-se a transição de uma economia linear para uma economia circular (EC). O presente projeto tem como principal objetivo o desenvolvimento de um plano de negócio de uma marca de vestuário feminino baseado na economia circular, a Franca. A capacidade de uma marca de acompanhar a mudança pode significar vantagem competitiva e ser um fator distintivo, bem como assegurar a melhoria de sistemas de produção, a diminuição de externalidades, contribuir para a consciencialização e melhores hábitos de consumo, que combinados, cooperam para o alcance de desenvolvimento sustentável.
The fashion industry produces substantial benefits for the economy in terms of trade, employment, investments and income worldwide (López, Iglesias and Puente, 2021), however, on the other hand, it is currently suffering from global scrutiny derived from its operations along the value chain that are devastating for the environment. The textile and clothing industry is considered the second most polluting and unsustainable industry in the world (followed by the oil industry) and has a demoralizing impact on the environment during all processes - production, sale and consumption (Kim, Jung and Lee; 2021). According to Kalambura, Pedro and Paixão (2020), it is necessary to slow down and recommend an alternative to mass production, seeking more sustainable methods of production and consumption. The textile and clothing industry lacks innovation, that is, new practices, strategies and more sustainable business models that aim to reduce externalities caused by the sector. Thus, in order to respond to this issue and contribute to sustainable development, a transition from a linear economy to a circular economy (CE) is proposed. The main objective of this project is to develop a business plan for a women's clothing brand based on the circular economy, Franca. A brand's ability to keep up with change can mean a competitive advantage and be a distinctive factor, as well as it can ensure the improvement of production systems, the reduction of externalities, contribute to awareness and better consumption habits, which combined, cooperate for the achievement of sustainable development.
The fashion industry produces substantial benefits for the economy in terms of trade, employment, investments and income worldwide (López, Iglesias and Puente, 2021), however, on the other hand, it is currently suffering from global scrutiny derived from its operations along the value chain that are devastating for the environment. The textile and clothing industry is considered the second most polluting and unsustainable industry in the world (followed by the oil industry) and has a demoralizing impact on the environment during all processes - production, sale and consumption (Kim, Jung and Lee; 2021). According to Kalambura, Pedro and Paixão (2020), it is necessary to slow down and recommend an alternative to mass production, seeking more sustainable methods of production and consumption. The textile and clothing industry lacks innovation, that is, new practices, strategies and more sustainable business models that aim to reduce externalities caused by the sector. Thus, in order to respond to this issue and contribute to sustainable development, a transition from a linear economy to a circular economy (CE) is proposed. The main objective of this project is to develop a business plan for a women's clothing brand based on the circular economy, Franca. A brand's ability to keep up with change can mean a competitive advantage and be a distinctive factor, as well as it can ensure the improvement of production systems, the reduction of externalities, contribute to awareness and better consumption habits, which combined, cooperate for the achievement of sustainable development.
Description
Keywords
Economia circular Modelos de negócio circulares Modelos de negócio Marca Desenvolvimento sustentável Sustentabilidade Indústria têxtil e do vestuário (ITV) Design circular Take back system Franca Circular economy Circular business models Business model Brand Sustainable development Sustainability Textile and clothing industry Circular design Take back system