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R - Dissertações de Mestrado / Master Dissertations
O branding emocional na TAP : o caso da campanha "De braços abertos"
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O branding emocional na TAP : o caso da campanha "De braços abertos"
2016-04-29
Master thesis
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http://hdl.handle.net/10400.14/20218
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Authors
Araújo, Ana Rita Raposo Bordalo Lopes de
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Seruya, José Manuel Menano
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http://hdl.handle.net/10400.14/20218
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R - Dissertações de Mestrado / Master Dissertations
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