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Advisor(s)
Abstract(s)
Atualmente, as redes sociais desempenham um papel-chave nas estratégias de divulgação de informação. A presença das instituições em diversas plataformas digitais é cada vez mais evidente, indicando um interesse crescente e particular das mesmas na comunicação digital. Isto estende-se para o Marketing Político, frequentemente o foco de Juntas de Freguesia e Câmaras Municipais, que, por sua vez, têm vindo também a reconhecer progressivamente a importância do digital nas suas estratégias e campanhas. O presente relatório de estágio teve como objeto de estudo a instituição governamental da União de Freguesias de S. Lázaro e S. João do Souto de Braga, em concreto, o seu departamento de Comunicação. O estudo propõe-se a analisar as estratégias de comunicação da UFSLSJS (União de Freguesias de S. Lázaro e S. João do Souto) com o propósito de compreender os diferentes meios através dos quais a autarquia comunica e interage com a comunidade, bem como quais os condicionalismos e medidas essenciais para que haja um impacto positivo de uma Junta de Freguesia nos seus cidadãos. Constata-se que a UFSLSJS é distinguida como uma instituição consciente, séria, cujo principal objetivo é atender às várias necessidades do seu público, e que, através de uma presença ainda mais ativa no mundo digital, será capaz de promover o conhecimento e procura desejados.
Nowadays, social networks play a key role in information dissemination strategies. The presence of institutions on various digital platforms is evident, indicating their growing and particular interest in digital communication. This extends to Political Marketing, often the focus of Parish Councils and City Councils, which, in turn, have also progressively recognized the importance of the digital world in their strategies and campaigns. This internship report had as its object of study the institution of União de Freguesias de S. Lázaro and S. João do Souto de Braga, specifically, its communication department. The study aims to analyze the communication strategies of UFSLSJS (União de Freguesias de S. Lázaro and S. João do Souto) with the purpose of understanding the different means through which the municipality interacts with its community, as well as what are the essential conditions and measures for a Parish Council to have a positive impact on its citizens. It appears that UFSLSJS is viewed as a conscious, serious institution, whose primary goal is to meet the various needs of its audience. Through an even more interactive presence in their digital platforms, it’s believed that this institution will be able to promote and represent itself as desired.
Nowadays, social networks play a key role in information dissemination strategies. The presence of institutions on various digital platforms is evident, indicating their growing and particular interest in digital communication. This extends to Political Marketing, often the focus of Parish Councils and City Councils, which, in turn, have also progressively recognized the importance of the digital world in their strategies and campaigns. This internship report had as its object of study the institution of União de Freguesias de S. Lázaro and S. João do Souto de Braga, specifically, its communication department. The study aims to analyze the communication strategies of UFSLSJS (União de Freguesias de S. Lázaro and S. João do Souto) with the purpose of understanding the different means through which the municipality interacts with its community, as well as what are the essential conditions and measures for a Parish Council to have a positive impact on its citizens. It appears that UFSLSJS is viewed as a conscious, serious institution, whose primary goal is to meet the various needs of its audience. Through an even more interactive presence in their digital platforms, it’s believed that this institution will be able to promote and represent itself as desired.
Description
Keywords
Comunicação digital Marketing digital Marketing de relacionamento Marketing político Redes sociais Junta de freguesia Digital communication Digital marketing Relationship marketing Political marketing Social media Parish council