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Nos últimos anos, a sustentabilidade tornou-se uma prioridade para as empresas, fazendo com que estas se adaptassem à nova realidade, impulsionada por exigências ambientais, sociais e económicas cada vez mais rigorosas. Este estudo analisa de que forma a implementação de práticas sustentáveis, na cadeia de abastecimento têxtil, e os desafios enfrentados influenciam o desempenho ambiental e a competitividade das empresas portuguesas. Foi adotada uma abordagem qualitativa, baseada na realização de entrevistas estruturadas a quinze empresas, representando diferentes fases da cadeia de abastecimento. Os resultados revelam que as empresas têm adaptado os seus processos para melhorar o impacto ambiental através de medidas de redução de consumos, gestão de resíduos, iniciativas de reciclagem e uso de tecnologias mais eficientes. No entanto, persistem obstáculos como os custos elevados, a falta de transparência e a fraca sensibilização por parte dos consumidores. Um dos maiores desafios das empresas é encontrar o equilíbrio entre a sustentabilidade e o lucro. É, portanto, essencial que existam incentivos financeiros e apoios para que as empresas consigam dar resposta às exigências do mercado, utilizando a sustentabilidade como uma oportunidade estratégica.
In recent years, sustainability has become a key priority for companies, guiding them to a new reality driven by increasingly strict environmental, social, and economic demands. This study analyzes how the implementation of sustainable practices in the textile supply chain and the associated challenges affects the environmental performance and competitiveness of Portuguese companies. A qualitative approach was adopted, based on structured interviews with fifteen companies representing different stages of the value chain. The results reveal that companies have been adapting their processes to improve environmental impact through consumption reduction measures, waste management, recycling initiatives, and the use of more efficient technologies. However, obstacles such as high costs, lack of transparency and low consumer awareness remain. One of the biggest challenges encountered by companies is finding a balance between sustainability and profit. Therefore, financial incentives and support are essential for companies to meet market demands, using sustainability as a strategic opportunity.
In recent years, sustainability has become a key priority for companies, guiding them to a new reality driven by increasingly strict environmental, social, and economic demands. This study analyzes how the implementation of sustainable practices in the textile supply chain and the associated challenges affects the environmental performance and competitiveness of Portuguese companies. A qualitative approach was adopted, based on structured interviews with fifteen companies representing different stages of the value chain. The results reveal that companies have been adapting their processes to improve environmental impact through consumption reduction measures, waste management, recycling initiatives, and the use of more efficient technologies. However, obstacles such as high costs, lack of transparency and low consumer awareness remain. One of the biggest challenges encountered by companies is finding a balance between sustainability and profit. Therefore, financial incentives and support are essential for companies to meet market demands, using sustainability as a strategic opportunity.
Descrição
Palavras-chave
Sustentabilidade Indústria têxtil Cadeia de abastecimento Desafios Tecnologias Portugal Sustainability Textile industry Supply chain Challenges Technologies
Contexto Educativo
Citação
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Licença CC
Sem licença CC
