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Orientador(es)
Resumo(s)
New media technologies have drastically changed most aspects of our daily lives in a
short time span. They have become ubiquitous in the workspace, they have made their way
to our homes and remarkably changed the ways by which knowledge is disseminated. The
growing pervasiveness of those technologies has led to fundamental transformations in
cultural institutions’ organisational factors on a global scale (Bearman and Geber 2008,
387). New media technologies have also contributed to changing educational institutions
on a managerial level and on a pedagogical level; they have paved the way for the
digitalisation of the classroom and for more interactive ways of learning, some of whose
concepts have been implemented in cultural institutions for the dissemination of
knowledge.
In this internship report, we will particularly drive our attention towards the use of
new media technologies in cultural institutions and to the correlation between those
technologies, audience engagement and learning experience enhancement within cultural
institutions.
It is our belief that such technologies have the potential to enhance cultural
institutions’ educational programs, strengthen audience engagement, and create stronger
and more genuine links between traditional institutions and the audience. In this report, we
will qualitatively and critically shed light on how new media technologies have
fundamentally contributed to changing audience engagement and ways of learning within
the cultural institution. We will put the highlight on the institutional shifts and extensions
that new media technologies gave rise to. Then, we will drive our attention towards the
educational possibilities that those technologies have led to, we will see how new media
technologies can contribute to improving engagement and learning for audiences with
disabilities, and we will, finally, shed light on the experiential metamorphoses that new
media technologies have induced within cultural institutions. We will use our case study,
which is a Viennese augmented reality application named Artivive, in order strengthen our
analyses and respond to our research question.
Descrição
Palavras-chave
New media technologies Education Audience engagement Augmented reality Experience