| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.04 MB | Adobe PDF |
Authors
Abstract(s)
Num mundo cada vez mais digital, com o setor tecnológico a evoluir a um ritmo cada vez mais acelerado, o quotidiano da população, também ele, teve de se adaptar a esta constante mudança e nova realidade. Atualmente, as aplicações móveis, também designadas por apps, são uma das ferramentas mais presentes no dia-a-dia, em todo o mundo. Estas são usados nas mais diversas tarefas e domínios, desde a organização da rotina diária até ao entretenimento ou comunicação. A partilha de dados pessoais, incluindo dados de geolocalização, é um tema marcado por benefícios e riscos. Por este motivo, é de grande relevância investigar a motivação subjacente a essa partilha, no setor do marketing. Assim, foi realizado um estudo quantitativo, através de um questionário, para avaliar a aceitação da partilha de dados pessoais de geolocalização entre os utilizadores de aplicações móveis, com base nos benefícios por eles depreendidos. Os resultados desta pesquisa sugerem que a transparência e anonimato representam componentes fundamentais para a partilha de informações pessoais. De facto, tais elementos são imprescindíveis para garantir a credibilidade e confiança na aplicação móvel em questão. Ademais, constatou-se que a predisposição em compartilhar dados de geolocalização varia consideravelmente entre as diferentes gerações. Enquanto os indivíduos mais jovens tendem a demonstrar uma maior abertura para o compartilhamento de informações, especialmente quando há benefícios envolvidos, as gerações mais maduras tendem a apresentar uma menor disposição para tal prática.
In an increasingly digital world, with the technological sector evolving at an increasingly faster pace, the population's daily life also had to adapt to this constant change and new reality. Currently, mobile applications, also known as apps, are one of the most present tools in everyday life, all over the world. These are used in the most diverse tasks and domains, from the organization of the daily routine to entertainment or communication. The sharing of personal data, including geolocation data, is a subject marked by benefits and risks. For this reason, it is of great relevance to investigate the motivation behind such sharing, in the marketing sector. Therefore, a quantitative study was conducted, through a questionnaire, to assess the acceptance of sharing personal geolocation data among mobile application users, based on the benefits they inferred. The results of this research suggest that transparency and anonymity represent key components for sharing personal information. In fact, such elements are essential to ensure credibility and trust in the mobile application in question. Moreover, it was found that the predisposition to share geolocation data varies considerably among different generations. While younger individuals tend to show greater openness to information sharing, especially when there are benefits involved, more mature generations tend to show less willingness to such practice.
In an increasingly digital world, with the technological sector evolving at an increasingly faster pace, the population's daily life also had to adapt to this constant change and new reality. Currently, mobile applications, also known as apps, are one of the most present tools in everyday life, all over the world. These are used in the most diverse tasks and domains, from the organization of the daily routine to entertainment or communication. The sharing of personal data, including geolocation data, is a subject marked by benefits and risks. For this reason, it is of great relevance to investigate the motivation behind such sharing, in the marketing sector. Therefore, a quantitative study was conducted, through a questionnaire, to assess the acceptance of sharing personal geolocation data among mobile application users, based on the benefits they inferred. The results of this research suggest that transparency and anonymity represent key components for sharing personal information. In fact, such elements are essential to ensure credibility and trust in the mobile application in question. Moreover, it was found that the predisposition to share geolocation data varies considerably among different generations. While younger individuals tend to show greater openness to information sharing, especially when there are benefits involved, more mature generations tend to show less willingness to such practice.
Description
Keywords
Dados pessoais móveis Geolocalização Vontade de partilhar Benefícios percebidos Privacidade Marketing Mobile personal data Geolocation Willingness to share Perceived benefits Privacy Marketing