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Abstract(s)
Num mundo competitivo e acelerado, os colaboradores do setor bancário lidam diariamente, com situações de stress, exaustão emocional e sobrecarga de trabalho. O capital humano de uma organização, sendo a sua maior mais-valia, deve ser a principal preocupação da mesma. Assim, a comunicação interna emerge como uma força vital, promovendo novos métodos de trabalho, o que irá fomentar o bem-estar dos colaboradores e a criação de um ambiente organizacional positivo e saudável. Para isto, é crucial a necessidade de formação de líderes que promovam uma comunicação transparente e aberta e que, através da criação de novas e mais eficazes estratégias de comunicação interna, exista uma priorização da saúde mental e do bem-estar dos colaboradores no setor bancário, alcançando o sucesso organizacional. Neste sentido, através desta investigação de caracter misto, os resultados obtidos a partir de uma análise documental e de um inquérito por questionário, que obteve 285 respostas de colaboradores do setor bancário, permitiram compreender a importância que a comunicação interna exerce na promoção do bem-estar dos colaboradores no setor bancário português. Concluindo que a comunicação interna é uma ferramenta benéfica dentro deste setor, contudo, na perspetiva dos inquiridos, o seu bem-estar não é tido em consideração.
In a competitive and fast-paced world, employees in the banking sector deal with stress, emotional exhaustion, and work overload on a daily basis. An organization's human capital, being its greatest asset, should be its main concern. Thus, internal communication emerges as a vital force, promoting new working methods, which will foster employee well-being and the creation of a positive and healthy organizational environment. To this end, it is crucial to train leaders who promote transparent and open communication and, through the creation of new and more effective internal communication strategies, prioritize the mental health and well-being of employees in the banking sector, achieving organizational success. In this regard, through this mixed research, the results obtained from a documentary analysis and a questionnaire survey, which obtained 285 responses from employees in the banking sector, made it possible to understand the importance that internal communication plays in promoting the well-being of employees in the Portuguese banking sector. The conclusion is that internal communication is a beneficial tool within this sector, but from the respondents' perspective, their well-being is not taken into consideration.
In a competitive and fast-paced world, employees in the banking sector deal with stress, emotional exhaustion, and work overload on a daily basis. An organization's human capital, being its greatest asset, should be its main concern. Thus, internal communication emerges as a vital force, promoting new working methods, which will foster employee well-being and the creation of a positive and healthy organizational environment. To this end, it is crucial to train leaders who promote transparent and open communication and, through the creation of new and more effective internal communication strategies, prioritize the mental health and well-being of employees in the banking sector, achieving organizational success. In this regard, through this mixed research, the results obtained from a documentary analysis and a questionnaire survey, which obtained 285 responses from employees in the banking sector, made it possible to understand the importance that internal communication plays in promoting the well-being of employees in the Portuguese banking sector. The conclusion is that internal communication is a beneficial tool within this sector, but from the respondents' perspective, their well-being is not taken into consideration.
Description
Keywords
Comunicação interna Bem-estar Liderança Setor bancário Colaboradores Recursos humanos Internal communication Well-being Leadership Banking sector Employees Human resources