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Resumo(s)
The aim of my thesis is to find the right “key” to unlock the hype surrounding blockchain
technology and to find effective applications in the hospitality industry that could change
its cultural framework. To do so, hospitality culture and how technology shapes it will be
discussed. Blockchain technology is just one of the various innovations that is determining
the “liquid” society we live in. For this reason, a general panoramic of the technological
and managerial framework will be further discussed. Furthermore, the specificities of the
blockchain will be described, considering both its positive and negative aspects. Through
the analysis of qualitative and quantitative secondary source data and a comparison with
interviews of experts of these sectors, evidence and opinions will be presented in order to
discuss this innovative technology from a culture studies perspective.
Descrição
Palavras-chave
Liquid modernity Management Organizational culture Hospitality industry Hospitality culture Emerging technologies Technology and culture Hacker culture Blockchain technology Gartner hype cycle for emerging technologies Blockchain applications Dynamic and static definitions of culture