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Authors
Advisor(s)
Abstract(s)
O presente relatório foi redigido no seguimento do estágio curricular que
decorreu, de 24 de outubro de 2022 a 17 de janeiro de 2023, na Associação de Turismo
do Porto e Norte de Portugal, no âmbito do curso de Mestrado em Turismo, ramo
Administração e Gestão do Turismo da Faculdade de Filosofia e Ciências Sociais, da
Universidade Católica Portuguesa. Centro Regional de Braga.
O principal objetivo do relatório é descrever as atividades desenvolvidas ao
longo do estágio. No entanto o relatório aborda também os conceitos centrais do
turismo e analisar a temática da gestão e promoção dos destinos, com foco no papel
dos diferentes atores na promoção de Portugal enquanto destino turístico, e em
particular, no papel da Associação de Turismo Porto e Norte de Portugal, local onde
decorreu o estágio.
Após uma introdução, o relatório está dividido em cinco secções: na primeira
apresentam-se os conceitos centrais de Turismo e de Gestão no Turismo, com vista a
enquadrar o significado de Turismo e a importância de uma gestão eficaz de um
destino turístico. Na segunda secção é feita uma abordagem aos impactos económicos
do Turismo em Portugal e na Região Norte de Portugal. A terceira secção apresenta
uma caracterização geral da instituição de acolhimento e, a quarta secção é dedicada
às atividades desempenhadas ao longo do estágio de maior relevância. Por último, na
seção quinta são apresentadas as considerações finais sobre o estágio e é feita uma
reflexão sobre toda a experiência.
This report was written following the curricular internship that took place, from October 24, 2022 to January 17, 2023, at the Associação de Turismo do Porto e Norte de Portugal, within the scope of the Master’s in Tourism, Administration and Management branch of Tourism at the Faculty of Philosophy and Social Sciences of the Catholic University of Portugal. Braga Regional Centre. The main objective of the report is to describe the activities developed during the internship. However, the report also addresses the central concepts of tourism and analyzes the theme of management and promotion of destinations, focusing on the role of different actors in promoting Portugal as a tourist destination, and in particular, on the role of the Associação de Turismo Porto e Norte from Portugal, where the internship took place. After an introduction, the report is divided into five sections: the first presents the central concepts of Tourism and Management in Tourism, with a view to framing the meaning of Tourism and the importance of effective management of a tourist destination. In the second section, an approach is made to the economic impacts of Tourism in Portugal and in the Northern Region of Portugal. The third section presents a general characterization of the host institution, and the fourth section is dedicated to the most relevant activities carried out during the internship. Finally, in the fifth section, the final considerations about the internship are presented and a reflection is made on the whole experience.
This report was written following the curricular internship that took place, from October 24, 2022 to January 17, 2023, at the Associação de Turismo do Porto e Norte de Portugal, within the scope of the Master’s in Tourism, Administration and Management branch of Tourism at the Faculty of Philosophy and Social Sciences of the Catholic University of Portugal. Braga Regional Centre. The main objective of the report is to describe the activities developed during the internship. However, the report also addresses the central concepts of tourism and analyzes the theme of management and promotion of destinations, focusing on the role of different actors in promoting Portugal as a tourist destination, and in particular, on the role of the Associação de Turismo Porto e Norte from Portugal, where the internship took place. After an introduction, the report is divided into five sections: the first presents the central concepts of Tourism and Management in Tourism, with a view to framing the meaning of Tourism and the importance of effective management of a tourist destination. In the second section, an approach is made to the economic impacts of Tourism in Portugal and in the Northern Region of Portugal. The third section presents a general characterization of the host institution, and the fourth section is dedicated to the most relevant activities carried out during the internship. Finally, in the fifth section, the final considerations about the internship are presented and a reflection is made on the whole experience.
Description
Keywords
Associação de Turismo Portugal Gestão de destinos Região Norte Turismo Crescimento Tourism Association Destinations managment Northern Region Tourism Growth