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Advisor(s)
Abstract(s)
Vivendo sob um contexto de crescimento de quase 3 décadas, representado pela expansão
das suas operações e pelo alargamento sustentado e ininterrupto do seu número de
colaboradores, o Grupo Jerónimo Martins concentra em si um conjunto de características
que lhe conferem relevância para o estudo das temáticas da comunicação interna e da cultura
organizacional.
A comunicação interna e as suas representações podem corresponder a manifestações
objectivas de cultura nas organizações, que se traduzem necessariamente em constructos
dependentes da realidade da empresa: quais os seus princípios e valores, de que forma se
manifestam, como se exteriorizam tendencialmente as lideranças e quão diversa é a realidade
humana da organização.
O objectivo desta dissertação é o de estudar as funções dos objectos de comunicação e, por
conseguinte, perceber como é possível sistematizar os valores em mensagens que se tornem
reflexo de uma linha orientadora de comunicação interna. Para tal, baseia-se numa
metodologia mista de análise, complementada pela aplicação de dois modelos de
comunicação.
Como principais resultados da investigação, apurou-se que os colaboradores do Grupo
Jerónimo Martins reconhecem a importância dos instrumentos de comunicação existentes,
sendo igualmente capazes de lhes apontar oportunidades de melhoria. Deste modo, existe o
reconhecimento de que a comunicação interna potencia a obtenção de resultados do grupo
como um todo.
Operating in a growth context of almost 3 decades, reflected in the expansion of its operations and the sustained and uninterrupted widening of its number of employees, the Jerónimo Martins Group centres on a set of characteristics that give it relevance when studying internal communication issues and organisational culture. Internal communication and its representations may correspond to objective manifestations of culture in organisations, which necessarily translate into constructs dependent on the reality of the company: what its principles and values are, how they manifest themselves, how leaders tend to display their opinions and how diverse the human reality of the organisation is. The aim of this dissertation is to study the functions of communication objects and, consequently, to understand how it is possible to systematise values into messages that become a reflection of a guiding line of internal communication. To do so, it is based on a mixed methodology of analysis, complemented by the application of two communication models. As the main results of the research, it was found that the Jerónimo Martins Group's employees recognise the importance of the existing communication instruments and are also able to point out opportunities for further improvement. In this way, there is an acknowledgement that internal communication fosters the attainment of results for the Group as a whole.
Operating in a growth context of almost 3 decades, reflected in the expansion of its operations and the sustained and uninterrupted widening of its number of employees, the Jerónimo Martins Group centres on a set of characteristics that give it relevance when studying internal communication issues and organisational culture. Internal communication and its representations may correspond to objective manifestations of culture in organisations, which necessarily translate into constructs dependent on the reality of the company: what its principles and values are, how they manifest themselves, how leaders tend to display their opinions and how diverse the human reality of the organisation is. The aim of this dissertation is to study the functions of communication objects and, consequently, to understand how it is possible to systematise values into messages that become a reflection of a guiding line of internal communication. To do so, it is based on a mixed methodology of analysis, complemented by the application of two communication models. As the main results of the research, it was found that the Jerónimo Martins Group's employees recognise the importance of the existing communication instruments and are also able to point out opportunities for further improvement. In this way, there is an acknowledgement that internal communication fosters the attainment of results for the Group as a whole.
Description
Keywords
Identidade organizacional Cultura organizacional Comunicação Interna Valores organizacionais Organizational culture Organizational identity Internal communication Organizational values