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O presente relatório de estágio tem como objetivo de apresentar o trabalho desenvolvido no âmbito do estágio curricular na empresa FI Group Portugal. Com a crescente competitividade entre as organizações é cada vez mais importante as mesmas terem bem definidos os objetivos estratégicos que estas querem alcançar. Assim, o objetivo deste relatório é perceber se o serviço recém-criado pela empresa é atrativo para as empresas suas clientes e se coaduna com as suas necessidades. Procura perceber também se estas adquiririam o serviço em causa se não fosse cofinanciado pelo Portugal 2020. Também procura perceber se o modelo do serviço se adapta às necessidades das empresas e identificar aspetos que possam ser melhorados. Segundo Kaplan & Norton (1996), o Balanced Scorecard trata-se de um instrumento de gestão estratégica com o objetivo de clarificar a visão e estratégia de uma organização assente numa definição de objetivos, iniciativas e indicadores distribuídos de acordo com as perspetivas sugeridas pelos autores. Inicialmente usou-se uma metodologia quantitativa, com recurso a questionários enviados a empresas que usufruíram do serviço e posteriormente, devido ao reduzido número de respostas obtidas, recorreu-se a uma metodologia qualitativa, nomeadamente uma entrevista realizada a uma antiga colaboradora da FI Group. Usou-se esta metodologia para dar um maior suporte às respostas obtidas através dos questionários. A observação direta também se revelou importante, pois permitiu, entender os desafios enfrentados pelas empresas. Na elaboração deste trabalho, com a análise às respostas dos questionários e conjugando com as informações obtidas com a entrevista realizada, pode-se concluir que as empresas alvo do inquérito, consideram que o serviço prestado foi algo útil e que trouxe vantagens para as mesmas, no entanto, não fariam o investimento caso o mesmo não fosse cofinanciado, devido ao seu elevado custo financeiro.
This internship report aims to present the work developed during the internship at the company FI Group Portugal. With the growing competitiveness between organizations is increasingly important to have well defined the strategic objectives that they want to achieve. Thus, the purpose of this report is to understand whether the service recently created by the company is attractive to its customers and meets their needs. It also seeks to understand whether they would acquire the service in question if it were not co-funded by Portugal 2020. It also seeks to understand if the service model is adapted to the companies' needs and to identify aspects that can be improved. According to Kaplan & Norton (1996), the Balanced Scorecard is a strategic management tool aimed at clarifying the vision and strategy of an organization based on a definition of objectives, initiatives and indicators distributed according to the perspectives suggested by the authors. Initially a quantitative methodology was used, using questionnaires sent to companies that used the service, and later, due to the small number of responses obtained, a qualitative methodology was used, namely an interview with a former FI Group employee. This methodology was used to provide greater support to the answers obtained through the questionnaires. Direct observation also proved to be important, as it allowed us to understand the challenges faced by the companies. In the elaboration of this work, with the analysis of the answers to the questionnaires and combining it with the information obtained from the interview, one can conclude that the target companies of the survey consider that the service provided was something useful and that it brought advantages to them; however, they would not make the investment if it was not co-financed, due to its high financial cost.
This internship report aims to present the work developed during the internship at the company FI Group Portugal. With the growing competitiveness between organizations is increasingly important to have well defined the strategic objectives that they want to achieve. Thus, the purpose of this report is to understand whether the service recently created by the company is attractive to its customers and meets their needs. It also seeks to understand whether they would acquire the service in question if it were not co-funded by Portugal 2020. It also seeks to understand if the service model is adapted to the companies' needs and to identify aspects that can be improved. According to Kaplan & Norton (1996), the Balanced Scorecard is a strategic management tool aimed at clarifying the vision and strategy of an organization based on a definition of objectives, initiatives and indicators distributed according to the perspectives suggested by the authors. Initially a quantitative methodology was used, using questionnaires sent to companies that used the service, and later, due to the small number of responses obtained, a qualitative methodology was used, namely an interview with a former FI Group employee. This methodology was used to provide greater support to the answers obtained through the questionnaires. Direct observation also proved to be important, as it allowed us to understand the challenges faced by the companies. In the elaboration of this work, with the analysis of the answers to the questionnaires and combining it with the information obtained from the interview, one can conclude that the target companies of the survey consider that the service provided was something useful and that it brought advantages to them; however, they would not make the investment if it was not co-financed, due to its high financial cost.
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