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Resumo(s)
O presente trabalho final de mestrado enquadra-se na modalidade relatório de estágio realizado em ambiente organizacional na empresa AS Parts, do Grupo Nors. As funções desempenhadas durante o período de estágio permitiram um enquadramento teórico na abordagem às temáticas de marca e de segmentação de mercado, com destaque para a diferenciação de preços.
The following thesis presented in an internship report form was developed in an organizational environment at the AS Parts company, owned by Nors Group. The activities carried out during the internship period allowed the analysis of a theoretical framework about the brand and market segmentation with emphasis on price differentiation.
The following thesis presented in an internship report form was developed in an organizational environment at the AS Parts company, owned by Nors Group. The activities carried out during the internship period allowed the analysis of a theoretical framework about the brand and market segmentation with emphasis on price differentiation.
Descrição
Palavras-chave
Produto Marca Preço Product Brand Price