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Abstract(s)
O estudo seguinte foi desenvolvido no contexto de estágio curricular no escritório da Michael Page Porto, pelo que as conclusões obtidas se reportam à realidade em análise. Procurou-se estudar o impacto das Redes Sociais Online como ferramenta emergente de recrutamento e para tal, utilizaram-se neste trabalho, duas abordagens distintas, uma pela análise de dados obtidos através de uma ferramenta de comunicação e armazenamento de informação – o PRS – e outra tendo por base a aplicação direta de questionários a profissionais da área do recrutamento. A primeira abordagem permitiu compreender quais as áreas em que o PRS oferecia uma resposta menos ajustada às necessidades bem como a taxa global de utilização e sucesso nos diferentes domínios em análise das Redes Sociais Online, particularmente do Linkedin. Na segunda abordagem, ao incluir a ótica do recrutador, foi possível adicionar informação qualitativa às conclusões obtidas na primeira e compreender qual a perspetiva destes face à utilização destas ferramentas na sua dinâmica profissional diária. A análise conjunta destas duas abordagens sugeriu que as Redes Sociais Online surgem como ferramentas adicionais de recrutamento que potenciam e amplificam as fontes de recrutamento tradicionais não sendo ainda assim, ferramentas que funcionam por si só, ou seja, as mais valias que oferecem só existem quando utilizadas em associação com outros métodos. Permitiu ainda compreender que é na área Tecnológica, para perfis júnior ou com muitas especificidades que o PRS possui uma resposta menos ajustada às necessidades e que as Redes Sociais Online tiveram um contributo mais significativo.
The following study was developed in the context of an internship at Michael Page Porto’s office, so the conclusions reported are valid within this specific context. This study analyzes the impact of Online Social Networks as an emerging recruitment tool. To do so, in this work, two different approaches were used: one, using data obtained through the PRS – a communication and storage tool – and another one based on the direct application of questionnaires to Michael Page’s professionals in the recruitment area. The first approach allowed us to understand in which areas the PRS offered a less adjusted answer to the needs and the overall success and utilization rate of the Online Social Networks, particularly the Linkedin. The second approach brings in the recruiter’s perspective adding qualitative information to the findings obtained with the first approach and improving the understating of the recruiter’s perspective regarding the use of these tools in their daily work dynamic. The analysis of these two approaches suggested that Online Social Networks emerge as an additional recruitment tool which potentiates and amplify the characteristics of the traditional recruitment methods, but it is usually not a tool used alone. This means that the offered gains only exist when combined with other recruitment methods. Additionally, this study allowed us to understand that it is for the technological areas, for junior or very specific profiles that the PRS has a less adjusted response.
The following study was developed in the context of an internship at Michael Page Porto’s office, so the conclusions reported are valid within this specific context. This study analyzes the impact of Online Social Networks as an emerging recruitment tool. To do so, in this work, two different approaches were used: one, using data obtained through the PRS – a communication and storage tool – and another one based on the direct application of questionnaires to Michael Page’s professionals in the recruitment area. The first approach allowed us to understand in which areas the PRS offered a less adjusted answer to the needs and the overall success and utilization rate of the Online Social Networks, particularly the Linkedin. The second approach brings in the recruiter’s perspective adding qualitative information to the findings obtained with the first approach and improving the understating of the recruiter’s perspective regarding the use of these tools in their daily work dynamic. The analysis of these two approaches suggested that Online Social Networks emerge as an additional recruitment tool which potentiates and amplify the characteristics of the traditional recruitment methods, but it is usually not a tool used alone. This means that the offered gains only exist when combined with other recruitment methods. Additionally, this study allowed us to understand that it is for the technological areas, for junior or very specific profiles that the PRS has a less adjusted response.
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Keywords
Recrutamento Redes sociais online Linkedin Recruitment Social networks