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Abstract(s)
Intitulada “Do Papel ao Digital – A Extensão do Jornal Expresso para a Web” esta
dissertação tem como objetivo entender a necessidade de adaptação dos jornais ao universo
digital, através de um estudo de caso sobre o jornal Expresso.
As novas tecnologias juntamente com a internet estão implementadas na sociedade e
no dia-a-dia dos seus utilizadores. O mercado sofreu alterações e se por um lado, os jornais
deixaram de ter o papel preponderante que antigamente tinham nas sociedades, por outro
lado, tanto o modo de receber, como o de fazer notícias também se alterou. Estes fatores
afetaram a maneira de comunicar e alteraram o modo como as notícias e os jornais chegam
aos seus leitores.
O jornal Expresso, fundado em 1973, sentiu a necessidade de se adaptar às mudanças
da sociedade estendendo-se ao digital em 2014. Nesta extensão o jornal optou por manter a
sua edição semanal em papel e entrou no mercado digital com uma edição diária paga.
Para compreender esta transição foi realizada uma entrevista ao diretor do jornal, Dr.
Ricardo Costa, e feito um inquérito online para perceber a influência que a edição lançada
teve junto do universo digital.
Este estudo serve para perceber se, no caso de um jornal que ainda consegue obter
lucros da edição em papel, esta extensão para o digital é uma mais valia ou é apenas uma
garantia de que o Expresso está a acompanhar a evolução da sociedade.
Named “Do Papel ao Digital – A Extensão do Jornal Expresso para a Web” (in English: “From paper do digital – the extension of Expresso newspaper to the web”), this thesis aims to understand the need of the newspapers to adapt to the digital universe, through a case study of the Expresso newspaper. New technologies and the internet are present in today’s society and in the day-today users. The market has changed and if on the one hand, newspapers no longer have the leading role that formerly had in societies, on the other hand, both the way to receive as the way to make news has also changed. These factors affected the way we communicate and changed the way news and newspapers reach their target. The newspaper Expresso, founded in 1973, felt the need to adapt to these changes in society extending to digital in 2014. They chose to keep their weekly paper edition and entered the digital market with a daily paid edition. To understand this transition, it was carried out an interview with the newspaper’s director, Dr. Ricardo Costa, and it was made an online survey to understand the influence of the new digital edition. This study wants to understand if, in the case of a newspaper that still manages to get publishing profits on paper, the extension to digital is an asset or is it just a guarantee that Expresso is keeping up with the evolution of society.
Named “Do Papel ao Digital – A Extensão do Jornal Expresso para a Web” (in English: “From paper do digital – the extension of Expresso newspaper to the web”), this thesis aims to understand the need of the newspapers to adapt to the digital universe, through a case study of the Expresso newspaper. New technologies and the internet are present in today’s society and in the day-today users. The market has changed and if on the one hand, newspapers no longer have the leading role that formerly had in societies, on the other hand, both the way to receive as the way to make news has also changed. These factors affected the way we communicate and changed the way news and newspapers reach their target. The newspaper Expresso, founded in 1973, felt the need to adapt to these changes in society extending to digital in 2014. They chose to keep their weekly paper edition and entered the digital market with a daily paid edition. To understand this transition, it was carried out an interview with the newspaper’s director, Dr. Ricardo Costa, and it was made an online survey to understand the influence of the new digital edition. This study wants to understand if, in the case of a newspaper that still manages to get publishing profits on paper, the extension to digital is an asset or is it just a guarantee that Expresso is keeping up with the evolution of society.
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Keywords
Jornalismo Imprensa Comunicação multimédia Imprensa digital Jornal Expresso Journalism Press Multimedia communication Digital press Newspaper Expresso